The college also sold jerseys with Manziel's number for $60 a pop. So, too, did the NCAA, until it was revealed that the NCAA's site directly linked players' names to merchandise, an embarrassing controversy that forced the collegiate athletics body to discontinue selling any team-specific gear.
No one disputes that colleges and the NCAA reap millions every year off college athletes. The NCAA reported $871.6 million in revenue for the 2011-12 academic year.
To some, that's blatant exploitation. Nocera, who was ahead of the recent pro-pay wave, wrote two years ago that, "The hypocrisy that permeates big-money college sports takes your breath away."
"What does the labor force that makes it possible for coaches to earn millions, and But none of that has seemed to matter. Instead of viewing this as a case of a pampered player breaking the rules, many people saw it instead as example of how ridiculous the rules are. As Time magazine put it, “The real question is, ‘What’s wrong with that?’ ” referring to a college athlete’s getting paid for his autograph.
“The case just seems so egregious,” said Warren Zola, an assistant dean at Boston College’s Carroll School of Management who advises athletes preparing to turn pro. “Punished for signing your own name?”
Critics of the current system, like me, often complain that everyone in the business of college sports gets rich except the players. In the case of Manziel, you can see that clearly. After Manziel’s great season, his coach, Sumlin, got a $1.1 million raise; his salary, according to Time, now