Table of Contents 1. Strategic Role 3 1.1 WWF’s Mission Statement 3 1.1.1 Objectives 3 1.1.2 Goals 3 1.2 WWF’s PEST Analysis 3
1.2.1 Political environment 4
1.2.2 Economic environment 4
1.2.3 Social environment 4
1.2.4 Technological environment 4 1.3 WWF’s SWOT analysis 5
1.3.1 Strengths 5
1.3.2 Weaknesses 5
1.3.3 Opportunities 5
1.3.4 Threats 6 1.4 Strategic Model 6 2. Identifying WWF’s key performance Indicators 6 3. Information Systems 7 4. WWF’s ethical issues associated with usage of IS/IT 7 Conclusions 9 References 10
1. Strategic Role
The organisation chosen for the purpose of this project is Pret a Manger a business organisation that has shops in the U.S, U.K, and Hong Kong. Pret specialises in healthy and fresh food. The organisation has a comprehensive mission statement. It takes the organisation’s inimitable and permanent reason for being, and it shows the way in which the organisation is about.
1.1 WWF’s Mission Statement
‘Pret creates hand made, natural food, avoiding the obscure chemicals, additives and preservatives common to so much of the ‘prepare’ and ‘fast’ food on the market today.’ 1.1.1 Objectives
* ‘Conserving critical places and critical species that are particularly important for their habitat or for people. * Ensuring that the use of renewable natural resources is sustainable * Promoting the reduction of pollution and wasteful consumption.’
1.1.2 Goals
* ‘Raise public awareness on climate change. * Reduce deforestation in Madagascar, at least where WWF is working, by promoting and encouraging alternatives to slash and burn agriculture. * Create new protected areas (PAs) where WWF is working * Help local communities to sustainably manage the forest through transfers of natural resources management
References: * Management and Information Systems, O’Brien M., Eight Edition McGraw-Hill, 2008 * WWF international, who we are <http://wwf.panda.org/who_we_are/> * WWF UK, Our world Our Future <http://www.wwf.org.uk/> * College of Business and Economics, MIS Course "Home of the Power of Technology" <http://qu-mis.tripod.com/id2.html>