Wynn Resort, Limited: Market Entry Into Macau with Strategic Analysis
BUSI-1493 International Business Management - IBM Report
Title 4
Wynn Resort, Limited: Market Entry into Macau with Strategic Analysis
Word count: 3,087
Table of contents | | Title | Page | Introduction | | (i) A brief history of Macau and background of Macau gambling industry | 3 | (ii) Steven Wynn | 5 | (iii) Wynn Macau, Limited | 6 | PORTER’S Five Forces Analysis | | (i) Threat of substitutes | 6 | (ii) Entry of competitors | 7 | (iii) Bargaining power of buyers/customers | 7 | (iv) Bargaining power of suppliers | 8 | (v) Rivalry among the existing players | 8 | PESTLE analysis | | (i) Political | 9 | (ii) Economic: | 9 | (iii) Social: | 10 | (iv) Technological: | 11 | (v) Legal: | 11 | (vi) Environmental: | 11 | Suggestions on the business | 11 | References | 12 | Bibliography | 13 |
Introduction (i) A brief history of Macau and background of Macau gambling industry Macau / (Portuguese) Região Administrativa Especial de Macau (RAEM) is a special administrative region of the People’s Republic China since 1999, 70 KM west of Hong Kong, and former British overseas territories. It became a Portuguese procession since 1537 A.D., lent by Ming Empire of China with thousands of Tael of silver, as a trading post between of Goa, Malacca and Nagasaki. | Photo source: Alternate history Wiki |
Macau’s authority and sovereignty was still under Ming Empire of China and later successes by Qing Empire (1644–1912 A.D.) until 1840’s, when Qing signed a treaty with Portugal, Macau was formally became a colony, later ‘overseas
Title 4
Wynn Resort, Limited: Market Entry into Macau with Strategic Analysis
Word count: 3,087
Table of contents | | Title | Page | Introduction | | (i) A brief history of Macau and background of Macau gambling industry | 3 | (ii) Steven Wynn | 5 | (iii) Wynn Macau, Limited | 6 | PORTER’S Five Forces Analysis | | (i) Threat of substitutes | 6 | (ii) Entry of competitors | 7 | (iii) Bargaining power of buyers/customers | 7 | (iv) Bargaining power of suppliers | 8 | (v) Rivalry among the existing players | 8 | PESTLE analysis | | (i) Political | 9 | (ii) Economic: | 9 | (iii) Social: | 10 | (iv) Technological: | 11 | (v) Legal: | 11 | (vi) Environmental: | 11 | Suggestions on the business | 11 | References | 12 | Bibliography | 13 |
Introduction (i) A brief history of Macau and background of Macau gambling industry Macau / (Portuguese) Região Administrativa Especial de Macau (RAEM) is a special administrative region of the People’s Republic China since 1999, 70 KM west of Hong Kong, and former British overseas territories. It became a Portuguese procession since 1537 A.D., lent by Ming Empire of China with thousands of Tael of silver, as a trading post between of Goa, Malacca and Nagasaki. | Photo source: Alternate history Wiki |
Macau’s authority and sovereignty was still under Ming Empire of China and later successes by Qing Empire (1644–1912 A.D.) until 1840’s, when Qing signed a treaty with Portugal, Macau was formally became a colony, later ‘overseas