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Xbox One Marketing Plan (Part 1)

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Xbox One Marketing Plan (Part 1)
Five-Year Marketing Plan Microsoft’s Xbox One. By: Beatriz De Vega, Ismael Bassam, Gonzalo Garcia, Robert Wolf

Executive Summary
This five year marketing plan for Xbox one has been established to create a stabilized product in a competitive market. Xbox has been around for over 10 years and has been nothing but success for Microsoft. Innovations and expectation of the Xbox have increased drastically in the recent years. In addition, Xbox offers more than just a great gaming experience; it brings people together in a world full of social media and electronics. Xbox provides a gaming experience for not only professional gamers but for casual gamers too. Recently Xbox has become a prestigious gaming console and will be forever be known to the world of gamers. This marketing plan provides the necessity’s to keep Xbox running successful for the next 5 years or more. Over the next 5 years, Xbox can increase its advertisement, offer new products to the public, and provide innovation to new technologies that will revolutionize the gaming industry for the best.

Company description
The Xbox One console system was built by gamers, for gamers. The perfect balance of power and performance, Xbox One takes gaming to a whole new level. The product has a stunning level legalistic graphics, and advanced AI (what is it) that adapts to the way you play, as well as a new generation of multiplayer that is both smarter and faster.
Xbox One is the only place to play the best exclusives and all the biggest blockbusters of the year. Xbox One brings together the best exclusive games like Halo and Sunset Overdrive, the most advanced multiplayer, live TV, and your favorite entertainment apps.
Mission statement
Microsoft 's mission statement for the Xbox One is "to provide fun online gaming and interactive game play for any age group".1

Financial & non-financial goals
Non-financial:
1. Company’s public image.
2. Customer service and quality of product.
3. Fun gaming experience


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