Xiaomi 
Product
Xiaomi’s phone is a low-price smart phone, which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA, hardware team millet mobile phone production by Foxconn and Envada foundry. Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system, which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style, like, there is no menu option. It’s very easy to use for British people. Xiaomi’s phone has many beautiful themes. Which will be popular with business, girls. The Mi3 has Stunningly beautiful screen with 5-inch IPS display. Full HD at 16:9. It will be so great to See crisp details in 1080p HD video or play games rich textures in 3D games environments. The company has so far only sold phones in greater China - but is now looking to expand globally
Competing only on price was not what XiaoMi has chosen as their core strategy. Surely, their phones and tablets are cheaper than Apple’s and Samsung’s but, by far, not the cheapest ones in the market. There are cheaper smartphones that flood China, however all of them have a major flow – poor quality. Essentially, those devices are reverse-engineered versions of Samsung models built from cheaper materials.
By coming up with a good quality phone at lower price range was the key strategic move that put XiaoMi firmly on the map. The phone has a robust case, high quality screen and a reasonable battery. It doesn’t break easily, unlike cheaper copycats that start having issues after just a few months of use.
By building it’s own Android-based OS called MIUI, XiaoMi phones got new exciting features not found on standard Android devices as well as plenty of customization options.
Price
In 2011 the first millet mobile phone MI 1 release, sells nearly 1999 RMB. The latest MI phone MI 3 only 2999 RMB. For low-end Xiaomi’s mobile phone products, such as Hong MI and Hong MI note, only sells 799 RMB. Therefore,
Xiaomi’s phone is a low-price smart phone, which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA, hardware team millet mobile phone production by Foxconn and Envada foundry. Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system, which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style, like, there is no menu option. It’s very easy to use for British people. Xiaomi’s phone has many beautiful themes. Which will be popular with business, girls. The Mi3 has Stunningly beautiful screen with 5-inch IPS display. Full HD at 16:9. It will be so great to See crisp details in 1080p HD video or play games rich textures in 3D games environments. The company has so far only sold phones in greater China - but is now looking to expand globally
Competing only on price was not what XiaoMi has chosen as their core strategy. Surely, their phones and tablets are cheaper than Apple’s and Samsung’s but, by far, not the cheapest ones in the market. There are cheaper smartphones that flood China, however all of them have a major flow – poor quality. Essentially, those devices are reverse-engineered versions of Samsung models built from cheaper materials.
By coming up with a good quality phone at lower price range was the key strategic move that put XiaoMi firmly on the map. The phone has a robust case, high quality screen and a reasonable battery. It doesn’t break easily, unlike cheaper copycats that start having issues after just a few months of use.
By building it’s own Android-based OS called MIUI, XiaoMi phones got new exciting features not found on standard Android devices as well as plenty of customization options.
Price
In 2011 the first millet mobile phone MI 1 release, sells nearly 1999 RMB. The latest MI phone MI 3 only 2999 RMB. For low-end Xiaomi’s mobile phone products, such as Hong MI and Hong MI note, only sells 799 RMB. Therefore,