YOTEL Case Study
YOTEL used aircraft designers to design the rooms, which have motorized beds to create more floor space. There’s a desk to work at, storage under the bed, two hanging places, a heated towel and a reading light. It got everything you need, just in a very small space (Gerald Greene 2012).
Other features of YOTEL include:
• Electronic Check-in System
• Superfast free Wi-Fi
• Occupancy Sensors for Heating, A/C and LED Lighting
• Water Flow Monitoring Systems
• Free Coffee on every floor
The first YOTEL opened at Gatwick Airport (South Terminal) and Heathrow Airport (Terminal 4) in 2007, followed by Amsterdam Schiphol Airport in 2008. They each hold between 30 – 50 cabins.
In June 2011 YOTEL opened their US$ 300 million 669-cabin flagship …show more content…
With design-led rooms of as little as 100 sqft, most developers can fit up to 50% more keys than traditional hotels, which means that YOTEL can achieve a higher revenue per sqft than most hotel operators.
In its first full year, the 669-bedroom YOTEL New York Times Square property achieved room occupancy of 85% at an average daily rate of US$ 200. Gross Operating Profit conversion was 48% of total revenue (YOTEL.com).
YOTEL focus is on the “millennial business traveller,” the new generations of travellers that embrace technology and have a need to connect with others. As such, they prioritize social space (communal and entertainment space) before large hotel rooms and limited space to …show more content…
Deloitte reported that by Q1 2014 the total stock of hotels in Dubai had grown to 344 hotels (providing approximately 80,000 rooms), whereof branded hotels represented 167 properties. Occupancy in the upscale hotel sector in 2013 was 80%.
The supply pipeline for Dubai reflects a substantial rise in market conditions reported Deloitte. In total there are currently 72 known hotels across all market sectors in varying stages of planning or construction in Dubai, which are estimated to provide over 22,000 additional rooms.
In order to accommodate the projected 20 million visitors by 2020, it’s estimated that Dubai needs a total of 140,000 to 160,000 rooms (Arabian Business 2014).
5.1.2 Location of YOTEL Dubai
The location I chosen for YOTEL is Downtown Dubai, which is also the location of Dubai International Financial Centre (“DIFC”), Dubai World Trade Centre (incl. Dubai International Convention Centre), Dubai Mall (the world’s largest Shopping Centre) and the home of Burj Khalifa, the world’s highest
Other features of YOTEL include:
• Electronic Check-in System
• Superfast free Wi-Fi
• Occupancy Sensors for Heating, A/C and LED Lighting
• Water Flow Monitoring Systems
• Free Coffee on every floor
The first YOTEL opened at Gatwick Airport (South Terminal) and Heathrow Airport (Terminal 4) in 2007, followed by Amsterdam Schiphol Airport in 2008. They each hold between 30 – 50 cabins.
In June 2011 YOTEL opened their US$ 300 million 669-cabin flagship …show more content…
With design-led rooms of as little as 100 sqft, most developers can fit up to 50% more keys than traditional hotels, which means that YOTEL can achieve a higher revenue per sqft than most hotel operators.
In its first full year, the 669-bedroom YOTEL New York Times Square property achieved room occupancy of 85% at an average daily rate of US$ 200. Gross Operating Profit conversion was 48% of total revenue (YOTEL.com).
YOTEL focus is on the “millennial business traveller,” the new generations of travellers that embrace technology and have a need to connect with others. As such, they prioritize social space (communal and entertainment space) before large hotel rooms and limited space to …show more content…
Deloitte reported that by Q1 2014 the total stock of hotels in Dubai had grown to 344 hotels (providing approximately 80,000 rooms), whereof branded hotels represented 167 properties. Occupancy in the upscale hotel sector in 2013 was 80%.
The supply pipeline for Dubai reflects a substantial rise in market conditions reported Deloitte. In total there are currently 72 known hotels across all market sectors in varying stages of planning or construction in Dubai, which are estimated to provide over 22,000 additional rooms.
In order to accommodate the projected 20 million visitors by 2020, it’s estimated that Dubai needs a total of 140,000 to 160,000 rooms (Arabian Business 2014).
5.1.2 Location of YOTEL Dubai
The location I chosen for YOTEL is Downtown Dubai, which is also the location of Dubai International Financial Centre (“DIFC”), Dubai World Trade Centre (incl. Dubai International Convention Centre), Dubai Mall (the world’s largest Shopping Centre) and the home of Burj Khalifa, the world’s highest