yahoo
The Analysis of the Impact of Marissa Mayer’s Leadership on Yahoo!
Date: June 25, 13
Team Members:
Manan Patel
Tingting Shi
Deepak Chintala
Kaushal Saxena
Motivation
Way back in the 1990s, Yahoo! was the leading search engine and online media company. However, the modern day Yahoo! is not the same strong company. The frequent changes in the top leadership, the layoffs and disappointing financial performance, made investors and the market worry about its future. Will it be another Netscape, which was acquired by another big Internet giant? Yahoo has already rejected overtures by Microsoft and Google to acquire it. Its future is still haunted by diminishing search business and discouraged workforce that sees no real leadership in top ranks. Facing this crisis, Yahoo appointed a new CEO, Marissa Mayer in July, 2012. Our motivation is to analyze her leadership since she took the baton from her predecessor. Will her leadership make Yahoo! turn around and bring a long-term success to Yahoo!?
Introduction
Marissa Mayer, joined Yahoo! as the 5th CEO in 5 years. She is presented with the problem of rejuvenating a falling Internet giant. Yahoo! has become a good company from a stellar company. It's domain still shows up in the Top 5 leading websites in Alexa's rankings. However, the company has lost its sheen and it needs a true transformational leader to change its fortunes. Is Marissa Mayer right for this job? Do we see that kind of leader in her?
In a study conducted by Jim Collins on Fortune 500 companies, 11 companies stood out as ones that achieved and sustained greatness. All of these had a Level 5 leader, someone who carries deep personal humility and great professional will. A level 5 leader also sits on top of hierarchy of capabilities of all other lower level leaders. The following Exhibit 1 describes the capabilities of Marissa Mayer’s leadership by evaluating her personal and professional
Date: June 25, 13
Team Members:
Manan Patel
Tingting Shi
Deepak Chintala
Kaushal Saxena
Motivation
Way back in the 1990s, Yahoo! was the leading search engine and online media company. However, the modern day Yahoo! is not the same strong company. The frequent changes in the top leadership, the layoffs and disappointing financial performance, made investors and the market worry about its future. Will it be another Netscape, which was acquired by another big Internet giant? Yahoo has already rejected overtures by Microsoft and Google to acquire it. Its future is still haunted by diminishing search business and discouraged workforce that sees no real leadership in top ranks. Facing this crisis, Yahoo appointed a new CEO, Marissa Mayer in July, 2012. Our motivation is to analyze her leadership since she took the baton from her predecessor. Will her leadership make Yahoo! turn around and bring a long-term success to Yahoo!?
Introduction
Marissa Mayer, joined Yahoo! as the 5th CEO in 5 years. She is presented with the problem of rejuvenating a falling Internet giant. Yahoo! has become a good company from a stellar company. It's domain still shows up in the Top 5 leading websites in Alexa's rankings. However, the company has lost its sheen and it needs a true transformational leader to change its fortunes. Is Marissa Mayer right for this job? Do we see that kind of leader in her?
In a study conducted by Jim Collins on Fortune 500 companies, 11 companies stood out as ones that achieved and sustained greatness. All of these had a Level 5 leader, someone who carries deep personal humility and great professional will. A level 5 leader also sits on top of hierarchy of capabilities of all other lower level leaders. The following Exhibit 1 describes the capabilities of Marissa Mayer’s leadership by evaluating her personal and professional