Yahoo Case Analysis
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Yahoo Case Executive Summary This case study analysis is on Yahoo! (referred to also as “Yahoo”). Yahoo (Nasdaq: YHOO) is a global internet services company that operates the Yahoo! Internet portal. It provides varied products and content, from email and search to media streaming and downloads. As of February 2010, it is the third-most popular Internet site in the United States in terms of monthly traffic, with visits by more than 120 million unique users every month (Yahoo. Wikinvest). The Case Study includes an Introduction, Company Overview, Company Mandate, Internal Analysis and External Analysis. Critical Findings: The key to revenue growth is via an increase in the monetization of search, and additional fees generated from quality, premium services (retail sales, personal ads, ads for selling or renting merchandise, data storage, photo sharing and various e-commerce services). Yahoo must develop new content and services. With more competitive pricing for advertising combined with the formidable market dominance of Google, Yahoo must do a number of things to enhance its revenues, including vastly improving its search engine technology, its searchbased advertising, beefing up its Internet video-advertising capabilities, pursuing further global expansion (especially into Asian markets), and improving its cross-channel advertising program. Introduction This report is on Yahoo, and considers the Company’s Overview and its Mandate. A thorough External and Internal Analysis is also carried out. The limitations of this report are a result of the fact that the report relies primarily on the information and facts as presented in “Yahoo” as prepared by Gareth R. Jones in 2007, and to a lesser extent, the fact and information presented in “Internet Search and the Rise of Google”, as prepared by Charles W.L. Hill. External references that were used include the Yahoo 2009 Annual Report, and the Yahoo Company profile from Wikinvest.
Company Overview Yahoo! Inc.
Yahoo Case Executive Summary This case study analysis is on Yahoo! (referred to also as “Yahoo”). Yahoo (Nasdaq: YHOO) is a global internet services company that operates the Yahoo! Internet portal. It provides varied products and content, from email and search to media streaming and downloads. As of February 2010, it is the third-most popular Internet site in the United States in terms of monthly traffic, with visits by more than 120 million unique users every month (Yahoo. Wikinvest). The Case Study includes an Introduction, Company Overview, Company Mandate, Internal Analysis and External Analysis. Critical Findings: The key to revenue growth is via an increase in the monetization of search, and additional fees generated from quality, premium services (retail sales, personal ads, ads for selling or renting merchandise, data storage, photo sharing and various e-commerce services). Yahoo must develop new content and services. With more competitive pricing for advertising combined with the formidable market dominance of Google, Yahoo must do a number of things to enhance its revenues, including vastly improving its search engine technology, its searchbased advertising, beefing up its Internet video-advertising capabilities, pursuing further global expansion (especially into Asian markets), and improving its cross-channel advertising program. Introduction This report is on Yahoo, and considers the Company’s Overview and its Mandate. A thorough External and Internal Analysis is also carried out. The limitations of this report are a result of the fact that the report relies primarily on the information and facts as presented in “Yahoo” as prepared by Gareth R. Jones in 2007, and to a lesser extent, the fact and information presented in “Internet Search and the Rise of Google”, as prepared by Charles W.L. Hill. External references that were used include the Yahoo 2009 Annual Report, and the Yahoo Company profile from Wikinvest.
Company Overview Yahoo! Inc.
References: Hill, Charles W.L. (2006). Internet Search and the Rise of Google. Jones, Gareth R. (2007). Yahoo. Yahoo 2008 Annual Report. Yahoo. Wikinvest. Retrieved from: http://www.wikinvest.com/wiki/Yahoo