Yale Five-Stage Developmental Model: Speech Analysis

In the first stage of the Yale Five-Stage Developmental Model is Identification. Identification is defined as establishing a position in the minds of the consumers, voters, and potential converts (p313). One of Kennedy’s slogans was “We Can Do Better,” which was one of a few he used during his campaign run. Giving the circumstances, this was a great one to use because he was at a disadvantage with his religious belief which he turned it around to use it as a strength by expressing his wanted the American people to decide what is in their best interest and his speech lead to that he wanted them to do better because the people deserve better from what he witnessed. The second stage is Legitimacy which is defined as being considered a worthy, believable, and trustworthy brand, candidate, or cause (p315). How he expressed his legitimacy was expressing his experience he had which was over 14 years before his campaign. This further legitimized this reason that he would not be influenced by his religious belief and that he cared for the people without bluntly saying it. His actions in life expressed this and he used it to his advantage. He also addressed which I did not note in this speech, but in the nomination speech that he had the support of other well-known and credible individuals which he gave a public thank you as a way of showing appreciation and showing if these very credible personal believes in him,
Kennedy and what factors in his life lead him to become a political figure. I also discussed two speeches during his campaign that were major concern for people and what he had to discuss to the American people in order to persuade the American people to vote for him to become president. I also describe how he overall appearance has a way to appeal to his audience. Finally, I used the Yale Five-Stage process to explain how speeches along with his demeanor to the process he took during the speeches and his