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Yamamah Cement Environmental Scanning

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Yamamah Cement Environmental Scanning
Yamamah Cement Company External Environmental Scanning

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* Table of Contents:
Table of Contents: 3
1. Objectives 4
2. Company Overview 4
3. KSA cement industry 4
4. Compotator 4
5. 2009 summary 5
6. Outlook summary 6
7. Yamamah Cement and the environment 6
8. External Factor Analysis Summary (EFAS) 7
9. internal environmental scanning 7
10. Internal Factor Analysis Summary (IFAS) 8
11. Appendix 9

Objectives
Will cover in this study on Yamamah Cement Company External Environmental Scanning Exercise and an Internal Environment Scanning Exercise to Build EFAS, IFAS & SFAS

Company Overview

Established in 1961, Yamamah Saudi Cement Company (YACCO) is one of the oldest cement manufacturers in the Kingdom of Saudi Arabia. With an installed cement production capacity of 6.3 MTPA, the company operates in the central region of the Kingdom, and was the second-largest company in Saudi Arabia in cement production and the third-largest in clinker production as of 2009. YACCO doubled its capacity to 6 million tones per annum (mtpa) of clinker capacity in 2007. YACCO commanded 14% share in the local cement market in 2009 and mostly serves the cement demand in Riyadh, a market in close proximity to its current location.

KSA cement industry

The Kingdom of Saudi Arabia (KSA) has 12 cement companies with an estimated annual cement production capacity of 48 million tons of cement. For 2009, total cement sales volumes were 37.9 million tons, up 16% versus the 32.7 million tons in 2008. From this, total export volumes in 2009 came to 1.2 million tons (3.4% of total sales volumes). Exports constituted 11.5% of total cement sales volumes in 2007, the last export ban free year. Additionally, clinker sales and exports stood at 487,000 tons in 2009 against 161,000 tons in 2008. In 2009, cement companies produced 38.8 million tons of clinker, up 9.9% versus the 35.3

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