Yankee Candle Company
Executive Summary
Yankee Candle Company is the largest manufacturer of scented candles. The first store was first opened in 1975. Yankee Candle Company sells an array of products including scented candles, air and room fresheners, room sprays and lip balm. Yankee Candle Company has over 100 different scents in many various sizes. This spring Yankee Candle Company is introducing a new line of fragrances. The Spring into Action is a campaign that’s purpose is to help strengthen the brand Yankee Candle Company, promote the new spring line, and increase revenue by 4 percent from last year. Spring into Action is designed to reach our target audience in a clear, friendly way, so that Yankee Candle Company increases sales. The primary markets that Spring into Action are looking to target are middle aged women. The media that is going to be used to help reach this audience will be mostly on the internet, and also a few print ads. The internet ads will be on the websites like AOL, and Facebook. And Spring into Action will also use the new website Groupon. Groupon is a new website that allows business like Yankee Candle Company to promote their products without any money leaving their own pocket. This is an inexpensive way to reach new customers and let them know about Yankee Candle Company. Spring into Action will have many benefits to the Yankee Candle Company. Some of the benefits consist of heightening brand recognition, increase awareness of brand, favorable consumer reputation, and increasing sales 4 percent over last years sales.
II) Descriptions
Descriptions: A) Description of the product, service, company, or business
Yankee Candle Company product mix includes candles, car vent sticks, fragrance oil, and room and air fresheners. The Spring into Action campaign is promoting the new line of spring fragrances. The width of the this new line would be all the new scents Yankee Candle Company has to offer, which include Country Lemonade,
Yankee Candle Company is the largest manufacturer of scented candles. The first store was first opened in 1975. Yankee Candle Company sells an array of products including scented candles, air and room fresheners, room sprays and lip balm. Yankee Candle Company has over 100 different scents in many various sizes. This spring Yankee Candle Company is introducing a new line of fragrances. The Spring into Action is a campaign that’s purpose is to help strengthen the brand Yankee Candle Company, promote the new spring line, and increase revenue by 4 percent from last year. Spring into Action is designed to reach our target audience in a clear, friendly way, so that Yankee Candle Company increases sales. The primary markets that Spring into Action are looking to target are middle aged women. The media that is going to be used to help reach this audience will be mostly on the internet, and also a few print ads. The internet ads will be on the websites like AOL, and Facebook. And Spring into Action will also use the new website Groupon. Groupon is a new website that allows business like Yankee Candle Company to promote their products without any money leaving their own pocket. This is an inexpensive way to reach new customers and let them know about Yankee Candle Company. Spring into Action will have many benefits to the Yankee Candle Company. Some of the benefits consist of heightening brand recognition, increase awareness of brand, favorable consumer reputation, and increasing sales 4 percent over last years sales.
II) Descriptions
Descriptions: A) Description of the product, service, company, or business
Yankee Candle Company product mix includes candles, car vent sticks, fragrance oil, and room and air fresheners. The Spring into Action campaign is promoting the new line of spring fragrances. The width of the this new line would be all the new scents Yankee Candle Company has to offer, which include Country Lemonade,
Bibliography: "Yankee Candle Company." Yankee Candle Company. N.p., n.d. Web. 24 Jan. 2011. .