Year 2012 Seasonal Analysis
year 2012 Holiday Season Analysis
Table of Contents Executive Summary 3 The Tradition of Christmas Giving 4 Assessment of the current Economic Climate 6 Current Climate of Consumer Spending, Saving and Retail Sales 8 2012 Holiday Season Spending Predictions 9 Merchandise and Toy Predictions, What’s Hot and What’s Not” 10 Individual Evaluation of Holiday Retailing 2012 11 Retail Expectations with Recommendations for Success for the 2013 Holiday Shopping Season …..13 Reference Page 15 Appendix 16
executive summary
The purpose of this report was to evaluate the 2012 Holiday Season for Retail Marketing and Consumer Spending Patterns. Research for this report included a review of current government, marketing and consulting firm data, and also web-based articles on the topics covered. The topics that were covered included: * The Tradition of Christmas Giving * Assessment of the Current Economic Climate * Current Climate of Consumer Spending, Saving and Retail Sales * 2012 Holiday Season Spending Predictions * Merchandise and Toy Predictions, What’s Hot and What’s Not” * Individual Evaluation of Holiday Retailing 2012 * Retail Expectations with Recommendations for Success for the 2013 Holiday Shopping Season
The findings indicated that while the Tradition of Christmas Giving remains part of American Tradition the theme is evolving to be a more generalized concept as we frequently hear and see advertisements for the “Holidays” instead of the religious theme of “Merry Christmas”, thus making the Holiday Season a more multi-cultural experience versus a religious one for many Consumers. This advertising technique seem to be successful as many cultures celebrate this season with gift giving. Another finding was that while the news is focusing on The Fiscal Cliff, Consumers are still heading to the stores, purchasing online and not saving as much as they did during the second quarter or 2012.
Table of Contents Executive Summary 3 The Tradition of Christmas Giving 4 Assessment of the current Economic Climate 6 Current Climate of Consumer Spending, Saving and Retail Sales 8 2012 Holiday Season Spending Predictions 9 Merchandise and Toy Predictions, What’s Hot and What’s Not” 10 Individual Evaluation of Holiday Retailing 2012 11 Retail Expectations with Recommendations for Success for the 2013 Holiday Shopping Season …..13 Reference Page 15 Appendix 16
executive summary
The purpose of this report was to evaluate the 2012 Holiday Season for Retail Marketing and Consumer Spending Patterns. Research for this report included a review of current government, marketing and consulting firm data, and also web-based articles on the topics covered. The topics that were covered included: * The Tradition of Christmas Giving * Assessment of the Current Economic Climate * Current Climate of Consumer Spending, Saving and Retail Sales * 2012 Holiday Season Spending Predictions * Merchandise and Toy Predictions, What’s Hot and What’s Not” * Individual Evaluation of Holiday Retailing 2012 * Retail Expectations with Recommendations for Success for the 2013 Holiday Shopping Season
The findings indicated that while the Tradition of Christmas Giving remains part of American Tradition the theme is evolving to be a more generalized concept as we frequently hear and see advertisements for the “Holidays” instead of the religious theme of “Merry Christmas”, thus making the Holiday Season a more multi-cultural experience versus a religious one for many Consumers. This advertising technique seem to be successful as many cultures celebrate this season with gift giving. Another finding was that while the news is focusing on The Fiscal Cliff, Consumers are still heading to the stores, purchasing online and not saving as much as they did during the second quarter or 2012.