Preview

Yedo Report

Satisfactory Essays
Open Document
Open Document
494 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Yedo Report
Yedo Department Stores
To: Yamaguchi Tamagochi, CEO of Yedo
From: Bill Clinton, Manager of TWCB
Date: 20th January 2009
Subject: Report on possible solutions to Yedo's performance

Purpose and Scope
This report has been submitted in response to a request from Yamaguchi Tamagochi, CEO of Yedo. The aim of this report is to describe and analyze the current situation in order to recommend future strategies. This report will cover the following areas: 1. Current Situation 2. Strategic Options 1. Stores' image renovation 2. Worldwide expansion 3. Own label brands 3. Recommendations

1. Current situation
After over 110 years of successful trading, Yedo is struggling a difficult situation. As a result, the profits have feld sharply over the last year and its future situation is now questioned. Furthermore, its not the only company of the same industry who is losing profitability. This situation is primarily due to:

• New entrances of foreign competitors. • Yedo's stores are being perceived as an old fashioned stores.

It is unlikely that the current situation will remain stable. Therefore, measures are required in order to develop further strategies.

2. Strategic Options

2.1 Stores' image renovation: The current image of Yedo's Stores is not appropriate. It is old fashioned. The customers are going to the new occidental competitors stores due to their updated, fashionable and innovative image. This strategy would mean a drastic change in the company's image and, consequently, customer perception. Therefore, Yedo's stores would attract a new public, young customers. This segment is growing at an unbelievable rate, as a consequence, targeting these customers would be positive for the company. 2.2 Worldwide expansion: The new entrances of foreign competitors to the japanese market is putting pressure on Yedo's Department Stores. Consequently, a worldwide expansion should be considered to take advantage of the

You May Also Find These Documents Helpful

  • Powerful Essays

    ISYS Report

    • 1926 Words
    • 5 Pages

    3.1 This report has been written using information gathered from the accounts staff at Chic Paints Ltd. A brief overview about each accounts employee, an overview of the accounting system and a list of events that have occurred over the past six months can be found in the company diary.…

    • 1926 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    nvq level 2

    • 337 Words
    • 2 Pages

    Usually disease can be contracted through air or fluids. Through human to human it is more often airborne than fluid borne.…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mr Jax Fashion Inc

    • 1603 Words
    • 7 Pages

    Our mission to be a large-scale retail operation in clothing apparel within Canada has reached a market limit. Mr. Jax fashion Inc. is facing stagnant growth in the Canadian apparel market, with very little room to grow by consumption rate. Naturally looking at growth outside of Canada is the eventual goal for this company. But before we can implement our future growth strategy there are key immediate issues we need to address within our organization. We need to restructure our operations in order to better manage our existing operation and look at some key financial and cost savings issues. Hence our proposed action plan is to remedy some of operational costs within company and bring it back to profitability and management strength. Furthermore, the development of an effective strategy to enter the US apparel market is in need of development and effective implementation…

    • 1603 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    While business that remain local competitors are limited to the scope of their sales and revenue. An organization that can successfully expand to a global market creates a broad open market which can more effectively communicate with partners and customers alike. This makes the process of supply and demand, distribution, and local producers and sellers much easier to manage for an organization. This is especially true for an organization who expands globally in areas they already may import/sell products. By having a physical location in these regions they can avoid high importing/exporting tariffs and even build brand recognition and foster a strong economy. (2, Conclusion) Therefore globalization creates and fosters open markets and strengthens brand names. A company can greatly increase not only their revenue with globalization, but also the effectiveness of their brand on a global…

    • 652 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    3. Colla, E. 2003. International expansion and strategies of discount grocery retailers: the winning models. International Journal of Retail & Distribution Management 31(1), pp. 55-66.…

    • 3046 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    The international expansion is a main trend in supermarket industry. After the fully development in European countries, the retailers begin to move their eyes on Asian countries. During the globalization, retailers should pay more attention to the government policies of the host countries. Planning permission is increasingly difficult to obtain, as Government declared policy is to maintain the viability of existing retailer. For example, Wal-Mart¡¯s entry into the UK has been made easier by the acquisition with ASDA (Wal-Mart).…

    • 3571 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    · Are there plans to expand, penetrate, diversify, or change their retail format in the near future?…

    • 728 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Trader Joe's Case Study

    • 3477 Words
    • 14 Pages

    The company intends to expand its retail network through the opening of stores in the US. Increasing the number of stores provides the company with close proximity with its customers, increasing the footfalls. The company consistently reaches out to new customers through store expansion and introduction of new concepts into both existing and new markets.…

    • 3477 Words
    • 14 Pages
    Better Essays
  • Good Essays

    Complete an analysis of the traditional department store industry and of Macy’s as of 2005. Which factors in the external environment could (positively or negatively) affect the success of Macy’s new strategy?…

    • 961 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Change Management

    • 1224 Words
    • 5 Pages

    XYZ, Inc.’s plan to expand its business in other BRIC Countries depends on the success of its first international store in Shanghai. The lessons learnt from the opening of first store, positive or negative, will be applied in the long term expansion of the company in BRIC countries, which entails long term changes in the organization. The long term changes for the second phase of international expansion (i.e. in BRIC countries) will be dynamic and continuous in nature. These changes would also take more time to be executed completely and will help in the long term profitability and global competitiveness of the company.…

    • 1224 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    report

    • 1720 Words
    • 7 Pages

    We live in an interdependent global community and the performance of our economy is increasingly shaped by policies of other nations. International trade is the voluntary exchange of goods and services by people of different nations. This lesson will explore the reasons for trade and explain absolute and comparative advantage.…

    • 1720 Words
    • 7 Pages
    Satisfactory Essays
  • Powerful Essays

    A retailer can spend years rolling out a brand in the largest U.S. markets and more years penetrating smaller markets before looking overseas. Today’s globalization makes moving internationally sooner to become a much more attractive opportunity. Retailers call global expansion a key source of revenue and a necessity, not an option, for them. They also see the growth of middle class consumers around the globe as a key driver of these international opportunities.…

    • 4921 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks Case Accounting

    • 4246 Words
    • 17 Pages

    2. Expand internationally: We presume that one of their growth goals was to expand abroad, specially if they began to realize they were cannibalizing their own established stores, so they likely had to go outside of the U.S. to keep up their growth targets.…

    • 4246 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    Case Study 2

    • 935 Words
    • 3 Pages

    International expansion is different from the domestic expansion because geography areas, culture, tradition, behaviors and characteristics of the consumers are not similar, thus the management, concepts and strategies will be different in the expansion of international markets. The strategy will have to be careful according to the culture, geography and behaviors of the customers. Wal-Mart has taken this expansion as critical part of its strategy to achieve the goal in its targeted markets. The strategies should be drawn out with serious consideration and discussion to be fit into targeted geographic areas. Since they are taken as critical part, it is not surprising that Wal-Mart has been working on the right path of strategies and concepts to reach to the succeed.…

    • 935 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    BBBY CASE STUDY

    • 1293 Words
    • 6 Pages

    expanding its scale and market share by adding new stores in new markets and existing markets. In the…

    • 1293 Words
    • 6 Pages
    Powerful Essays