Preview

Yip's Globalization Drivers

Powerful Essays
Open Document
Open Document
1127 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Yip's Globalization Drivers
Yip’s Globalization Drivers

Globalization
“Globalization refers to the development of global or worldwide business activities, competition and markets and the increasing global interdependence of national economies” – Stonehouse et all. 2004

Industry

Top 5 seller concentratio n

Carbonated Soft Drinks

70%
68%

Computer Software

59%

Computer Hardware

59%

Aerospace/ Defense

55%

Automobiles

“World 3.0's remapping of the terrain suggests a better path forward.
Specifically, a more realistic appraisal of both globalization and regulation suggests a path to greater prosperity that involves more market integration as well as limited and targeted market regulation.” – Ghemawat, World 3.0

71%

Light Bulbs

“International integration in commodity, capital and labour markets” – Bordo et all. 2003, WTO

Entertainment

53%

Semiconductors

40%

Passenger Airlines

37%

Source : Ghemawat and Ghadar, 2006

Globalization Drivers : Yip’s Framework
Developed by George Yip(1992)
Helps analyze the degree of globalization in the industries
The 4 main categories of drivers are :
•
•
•
•

Market Globalization Drivers
Cost Globalization Drivers
Government Globalization Drivers
Competitive Globalization Drivers

Low
(Domestic)

High
(Global)

Macroeconomic Environment & Framework

Technological
Factor

Market Drivers

Cost Drivers

Economic &
Financial Factor

Potential for
Globalizatio
n

Competitive
Drivers

Social &
Demographic
Factor

Government
Drivers

Political & Legal
Factor

Yip’s Framework : Market Drivers
Customer Needs
Similarities/ Differences
Culture
Economic Development
Physical Environment
Climate

Customers & Channels
Global Suppliers
Global Distributers

Marketing
Names
Advertising

Lead Countries
Product Innovations

Market Drivers : Explained
Driver

Parameter

Pressure for globalization Pressure for
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mkt 421 Week 3
    • 782 Words
    • 4 Pages

    Mkt 421 Week 3

    When an organization wants to go global, they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a regular product, service and message over all markets to solidify the image of the brand. Standardization works until consumers turn to local companies that identify with the region’s cultural needs and wants. The other reason is customization which is standardized products, services, and messages that have…

    • 782 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    14 globalization A11
    • 1581 Words
    • 13 Pages

    14 globalization A11

    Assessing and Responding To Globalization Summary of Issues and Learning Outcomes  Lesson Outcome Inquiry Questions 11 Activity 11 Students will demonstrate an understanding of the extent that economic globalization impacts people, communities, and countries by writing a major response essay. Is globalization inevitable? To what extent is economic globalization desirable?…

    • 1581 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Globalisation and Australian Automotive Industry
    • 3639 Words
    • 15 Pages

    Globalisation and Australian Automotive Industry

    Today globalization is essentially a synonym for global business. Globalization is changing the world we live in at a very increasingly rapid pace (Rodrik., 1997). Changes in technology, communication, and transportation are opening up borders and markets at increasing rates. In any large city in any country, Japanese cars ply the streets, a mobile call can be enough to buy equities from a stock exchange half a world away, local businesses could not function without U.S. computers, and foreign multinationals have taken over large segments of service industries. Impact of Globalisation, both theoretically and practically, can be observed in different economic, social, cultural, political, financial, and technological dimensions of the world. Globalisation has created a new world order and is gradually reaching new heights, incorporating all the fields to form a cohesive network. (Boyer & Drache, 1996)…

    • 3639 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Best Essays

    Impact of External and Internal Factors on the Four Functions of Management
    • 2635 Words
    • 11 Pages

    Impact of External and Internal Factors on the Four Functions of Management

    Globalization has invoked extensive debate over its impact and credibility, giving rise to a number of perspectives. Indeed increased globalization has prompted remarkable economic growth around the world. It has led to job opportunities in making the products that are exchanged with different countries. This has produced specialization and comparative advantage. The power of foreign competition has encouraged domestic industries to innovate and it has allowed resources to flow to their highest use as well. Further, globalization is the process that increased the link and interdependence of the world markets and businesses. It is a route of interaction and integration of the people, companies, and governments of different nations, a process motivated by international trade and investment and aided by information technology. The volume of world trade has increased due to globalization. Consequently, more jobs are being available to people and consumers all over the world are enjoying a wider selection of products made from different countries.…

    • 2635 Words
    • 11 Pages
    Best Essays
    Read More
  • Best Essays

    Us Steel and Globalization
    • 2821 Words
    • 12 Pages

    Us Steel and Globalization

    Globalization, defined as a “trend away from distinct national economic units and toward one huge global market” by Hill and McKaig in Global Business Today, has provided companies around the world with the opportunity to effectively reduce the…

    • 2821 Words
    • 12 Pages
    Best Essays
    Read More
  • Powerful Essays

    APA 1

    • 1340 Words
    • 5 Pages

    APA 1

    Bishop, T., Reinke, J., & Adams, T. (2011). GLOBALIZATION: TRENDS AND PERSPECTIVES. Journal of International Business Research, 10(1).…

    • 1340 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Global Trends
    • 1306 Words
    • 6 Pages

    Global Trends

    Globalization has triumphed since the last century after the end of the cold war in the late 1980s. It has made extensive efforts to unify the world’s economic order, created tremendous benefits for the countries that participate and is the driving force of economic life on this planet. It has not only spurred the growth of the high-income developed countries but as also brought tremendous opportunities to the developing countries. Globalization is viewed as an inexorable economic integration between countries in terms of technological innovations, cross border trade and increasing foreign direct investment (FDI) due to which national economies are merging into one huge interdependent global economic system.…

    • 1306 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Effects of Globalization: Tate & Lyle Case
    • 5575 Words
    • 23 Pages

    Effects of Globalization: Tate & Lyle Case

    Tate & Lyle is the world-leading manufacturer of renewable food and industrial ingredients that are produced from renewable crops, predominantly corn and sugar cane. Its end-products include sugar, starches, sucralose (splenda), molasses, alcohol, citric acid, and high fructose corn syrup. Listed on the London Stock Exchange, total revenue of £3,553 million was registered in 2009. With offices and plants in more than 24 countries worldwide, it has an estimated workforce of 5,718 employees (2009). ¹…

    • 5575 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Globalization
    • 526 Words
    • 3 Pages

    Globalization

    Globalization is a phenomenon in which corporate expansion around the world and economic growth comes together. This seems like a good thing. Globalization can be viewed as an improvement for society for many reasons driven by free-market capitalism. This super powered phenomenon can also be seen as a threat because it is an ideology or concept that is trying to advance the corporate agenda; in retrospect globalization is the contemporary form of capitalism. If globalization were to benefit or be advantageous to all people then it would be a great thing. It just needs to be geared in the right direction and there is no proof that it will or how long it will take.…

    • 526 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Managing Labor & Cultural Diversity in Today's Global Economy.
    • 3150 Words
    • 13 Pages

    Managing Labor & Cultural Diversity in Today's Global Economy.

    Globalization is defined as a "process of growing interdependence among countries" (Daniels, Radebaugh & Sullivan, 2007). Recently, there has been a remarkable growth in the business relationship and interdependence especially with reference to the need for factors of production and finished goods and services among countries. No single country in the world can adequately provide all the needs for its…

    • 3150 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Globalization Crux
    • 1278 Words
    • 6 Pages

    Globalization Crux

    Globalization is a top concern for many businesses today. According to interviews conducted by BMGI, “seven out of 10 Fortune 500 CEOs cite the challenges of globalization as their top concern” (Para, 3). Globalization is the crux of expansion and growth for a company looking to control their market. Although, the concept of globalization is one of many complex parts it is still a very necessary discussion any company looking to survive long-term should be having. I propose that companies include the idea of global expansion in their long-term goals and plans for the future. My solution to globalization crux to anticipate it long in advance and face it head on. This approach does come with its…

    • 1278 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Globalization and the Internet
    • 349 Words
    • 2 Pages

    Globalization and the Internet

    Today’s corporate world faces challenges of globalization and the Internet. Globalization is “the integrated internationalization of markets and corporations” (Wheelen & Hunger, 2010, p. 8). Wheelen and Hunger (2010) describe Thomas Friedman’s belief that because of globalization, “jobs, knowledge, and capital are now able to move across borders with far greater speed and far less friction than was possible only a few years ago” (p. 8). Some examples of globalization’s impact on the corporate world include increased competition and employment, new investment opportunities, the flow of foreign capital, expanding foreign trade, and the spread of technical know-how and education (Kulkarni, n.d.). As for the impact of the Internet, because of its universal accessibility, consumers have become more educated about the purchases they make and the services they need or utilize. Companies have to become even more consumer-oriented in the products and services they offer. Moreover, the Internet serves as a useful tool for the growth and viability of companies. For example, Wheelen and Hunger (2010) note that “the worldwide availability of the Internet means that companies can now locate anywhere and work with multiple partners to serve any market” (p. 8). Some businesses, such as Amazon and Overstock.com, have even decided to operate completely online to reach customers across all borders.…

    • 349 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Globalization Human Trafficking
    • 1200 Words
    • 4 Pages

    Globalization Human Trafficking

    Globalization is seen all over the world by the development of an integrated global economy market. This global market is built on the foundations of free trade, the free flow of capital and the tapping of cheaper foreign labour markets that transcend nation…

    • 1200 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Is Globalization A Good Thing
    • 578 Words
    • 3 Pages

    Is Globalization A Good Thing

    Globalization, the procedure in which businesses and companies establish worldwide recognition by influencing a particular aspect/s of a humans everyday life. It can be positive or negative, and that is a reason why some “groups” are for Globalization while others are against. Some examples of Globalization are: TNC’s like McDonald’s, Microsoft, BP and Apple; jobs for unemployed people in LEDC’s, the EU consisting of 28 countries and food from different cultures being enjoyed worldwide. Although TNC’S benefit from Globalization, we gain as well by being able to: watch sport events happening around the world, get knowledge from the internet, communicate with friends abroad within seconds, buy cars from different…

    • 578 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Globalization Whap Notes
    • 672 Words
    • 3 Pages

    Globalization Whap Notes

    In what respect did the various religious fundamentalists of the 20th century express hostility to global modernity?…

    • 672 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics