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Yoghurt

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Yoghurt
Executive Summary
An investigation was carried out to find out about a market survey of Tutti Frutti based on the 4Ps. This survey was focus on Penang Island only. 30 respondents participated in answering the questionnaire. The objectives of this long report are to get opinions from respondents about the place, product, price and promotion of Tutti Frutti. The findings show that most of the respondents are satisfied with the place, product, price and promotion of Tutti Frutti. It is recommend that Tutti Frutti should make improvements on its weakness and open more outlets on Penang Island.

Chapter 1 Introduction 1.1 Introduction Naza Tutti Frutti (Malaysia) Sdn Bhd, a company within the NAZA Group of Companies, is the master franchise holder of Tutti Frutti Frozen Yogurt. Besides, it is the popular premium self service frozen yogurt from the United States of America (USA). Naza Tutti Frutti (Malaysia) Sdn Bhd is the master license holder in few countries including Malaysia, Singapore, Cambodia, Brunei and Thailand. Tutti Frutti Malaysia began serving up the flavourful frozen yogurt in Malaysia since October 2009 with its first store in Sunway Pyramid by offering customers a selection of over 40 delicious flavours and over 30 different toppings.
Since signing on as a master license holder in July 2009, Tutti Frutti Malaysia has grown and expanded to 42 outlets; with 33 in the Klang Valley, 2 in Penang, 2 in Ipoh, 3 in Johor and 1 in Pahang. Tutti Frutti Malaysia is currently looking forward to aggressively expand the Tutti Frutti brand throughout Malaysia including Malacca, Negeri Sembilan, Sabah and Sarawak. Tutti Frutti Malaysia expansion plans into Singapore and Cambodia mark the beginning of its international expansion. Currently there are 2 outlets in Cambodia and 1 outlet in Singapore. It was definitely an honour that Tutti Frutti was awarded Most Promosing Entrepreneurship Award for last year, 2011 on 5th annual Asia Pacific
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