Youth Role in India Development
Mobile Youth Trends India Report 2010
The Mobile Youth Trends India Report 2010
Table of Contents
Published May 2010
The Mobile Youth Trends India 2010 Report provides marketing and product managers and overview of both the quantitative and qualitative state of play with young mobile customers (aged 5-29). With both key market ownership statistics (from ARPU by age to churn rates) and behavioural patterns analyzed, we aim to help you better understand market direction and motivators. Produced with our local Indian research partner and based on 10 years of global mobile youth research methodologies practises across 65 markets. www.mobileyouth.org • phone: 44 (0) 207 386 3635 • Josh.Dhaliwal@mobileYouth.org
Mobile Youth Trends India Report 2010
What is mobileYouth? mobileYouth is both a study of the universe of young people and a guide to better develop and market products for these consumers. It’s all too easy to get lost in the technology, the non-sensical self-talk of the internet, mobile and media industries when sometimes the smallest things create the biggest leverage in customers satisfaction. Building dialogue and trust with young consumers through internal change Points of change typically revolve around:
• •
Building proactive dialogue with consumers rather than “listening” Change through adopting new internal language and semantics (e.g. dumping useless terms such as “killer applications”, “value chains”, “end users” etc in favor of “services”, “value networks”, “consumers”) Integrating the product development and marketing processes Creating consumer advocacy through establishing the company within the peer group Experimenting with youth as brand stakeholders Measuring internal performance and KPI through “lifetime customer value” rather than “net adds”
• •
• •
From Apple to Zain We’ve been covering 65 countries now since the project’s inception and it continues to grow, bringing on board new and exciting clients who we have the privilege of
The Mobile Youth Trends India Report 2010
Table of Contents
Published May 2010
The Mobile Youth Trends India 2010 Report provides marketing and product managers and overview of both the quantitative and qualitative state of play with young mobile customers (aged 5-29). With both key market ownership statistics (from ARPU by age to churn rates) and behavioural patterns analyzed, we aim to help you better understand market direction and motivators. Produced with our local Indian research partner and based on 10 years of global mobile youth research methodologies practises across 65 markets. www.mobileyouth.org • phone: 44 (0) 207 386 3635 • Josh.Dhaliwal@mobileYouth.org
Mobile Youth Trends India Report 2010
What is mobileYouth? mobileYouth is both a study of the universe of young people and a guide to better develop and market products for these consumers. It’s all too easy to get lost in the technology, the non-sensical self-talk of the internet, mobile and media industries when sometimes the smallest things create the biggest leverage in customers satisfaction. Building dialogue and trust with young consumers through internal change Points of change typically revolve around:
• •
Building proactive dialogue with consumers rather than “listening” Change through adopting new internal language and semantics (e.g. dumping useless terms such as “killer applications”, “value chains”, “end users” etc in favor of “services”, “value networks”, “consumers”) Integrating the product development and marketing processes Creating consumer advocacy through establishing the company within the peer group Experimenting with youth as brand stakeholders Measuring internal performance and KPI through “lifetime customer value” rather than “net adds”
• •
• •
From Apple to Zain We’ve been covering 65 countries now since the project’s inception and it continues to grow, bringing on board new and exciting clients who we have the privilege of