Zaara Fashion House - New Year Promotional Campaign
1. Company Profile
ZAARA Fashions is an exclusive fashion retail store of Bangladesh. It retails women, men, and kids fashionable apparels. Located in a prime zone of Gulshan-1 in Dhaka, it gives customers freedom of choice regardless of their age, location, taste, season, and fashion persona. Established and inaugurated in August 2009, the retail store ZAARA Fashions has successfully placed itself among the most celebrated and recognized retail stores of the country. The store produces an exclusive array of products and outfits. Most of these are designed and manufactured in house, while the rest are exclusively commissioned from the most talented craftsmen and weavers around the world. Its unique design and features symbolize aristocracy, and target the most elite customers of the country. Thus, ZAARA Fashions compliments a trendy lifestyle, and always ranks itself one step ahead with the latest styles and designs.
Product Offerings
ZAARA Fashions offers different ethnic and aristocratic products to their high end customers. They usually focus on the classy, gorgeous and ethnic products which will quench the aristocratic thirst of their potential customers. The main products that ZAARA Fashion offer are- Sarees, Salwar Kameez, Sherwani, Suit, Shirt, Men’s accessories, Kids Wear, Jewelry, Cosmetics, Ladies Footwear, Ladies Bag etc.
2. Mission
The mission of Zaara Fashions Ltd. is to provide their customers with exclusive products in order to compliment a trendy lifestyle. Thus they refer it as ‘A House of Exclusive Fashions.’
3. Vision
Zaara Fashions Ltd aims to practice relationship marketing which involves creating, maintaining, and enhancing long-term relationship with their each and every customer. Thus, they believe to stay always one step ahead with the latest styles and designs.
4. Situation Analysis
Today’s market is characterized by highly competitive organizations which are all vying for consumer’s loyalty. Firms are faced
ZAARA Fashions is an exclusive fashion retail store of Bangladesh. It retails women, men, and kids fashionable apparels. Located in a prime zone of Gulshan-1 in Dhaka, it gives customers freedom of choice regardless of their age, location, taste, season, and fashion persona. Established and inaugurated in August 2009, the retail store ZAARA Fashions has successfully placed itself among the most celebrated and recognized retail stores of the country. The store produces an exclusive array of products and outfits. Most of these are designed and manufactured in house, while the rest are exclusively commissioned from the most talented craftsmen and weavers around the world. Its unique design and features symbolize aristocracy, and target the most elite customers of the country. Thus, ZAARA Fashions compliments a trendy lifestyle, and always ranks itself one step ahead with the latest styles and designs.
Product Offerings
ZAARA Fashions offers different ethnic and aristocratic products to their high end customers. They usually focus on the classy, gorgeous and ethnic products which will quench the aristocratic thirst of their potential customers. The main products that ZAARA Fashion offer are- Sarees, Salwar Kameez, Sherwani, Suit, Shirt, Men’s accessories, Kids Wear, Jewelry, Cosmetics, Ladies Footwear, Ladies Bag etc.
2. Mission
The mission of Zaara Fashions Ltd. is to provide their customers with exclusive products in order to compliment a trendy lifestyle. Thus they refer it as ‘A House of Exclusive Fashions.’
3. Vision
Zaara Fashions Ltd aims to practice relationship marketing which involves creating, maintaining, and enhancing long-term relationship with their each and every customer. Thus, they believe to stay always one step ahead with the latest styles and designs.
4. Situation Analysis
Today’s market is characterized by highly competitive organizations which are all vying for consumer’s loyalty. Firms are faced