Zambrero Write Up
Question 1 Zambrero has focused on corporate social responsibility in its corporate structure. Discuss the importance of this in reaching out to its market. How do consumer attitudes today align with this focus on philanthropy? Are there other organisations using a similar business model?
In Australia, the country strongly emphasizes on corporate social responsibility and states corporate social responsibility as ‘Corporate Responsibility,’ ‘Corporate Accountability’,
‘Corporate Citizenship’ and ‘Sustainability.’ The presence of corporate social responsibility is reflected in corporate reporting book and in presenting of a good brand. Having a corporate social responsibility involvement, it established a status and reputation of trustworthiness in its products. Hence in countries like Australia where there are different agencies monitoring this indicator, reputed organizations would have to conform strictly in ways to be socially responsible respecting human rights. (Australia. Human Rights Commission 2014) Zambrero which involved in food products especially requires this recognition from its audience as it involved in human consumption. Thus practicing and advocating corporate social responsibility, it also increases safety perception in consuming Zambrero products
The attitude formation consists of how attitudes are learned, impact of personality on attitude formation, sources of influence on attitude formation. With Zambrero focused on corporate social responsibility as the attitude object, it focuses on being socially responsible and giving back to the society. The impact on the consumers will be a shift from no attitude to some positive attitude towards the brand through association with other corporate social responsibility organizations. Australian consumers who have been previously exposed significantly to corporate social responsibility can easily acknowledge by familiarity through exposure of learned attitude towards other
In Australia, the country strongly emphasizes on corporate social responsibility and states corporate social responsibility as ‘Corporate Responsibility,’ ‘Corporate Accountability’,
‘Corporate Citizenship’ and ‘Sustainability.’ The presence of corporate social responsibility is reflected in corporate reporting book and in presenting of a good brand. Having a corporate social responsibility involvement, it established a status and reputation of trustworthiness in its products. Hence in countries like Australia where there are different agencies monitoring this indicator, reputed organizations would have to conform strictly in ways to be socially responsible respecting human rights. (Australia. Human Rights Commission 2014) Zambrero which involved in food products especially requires this recognition from its audience as it involved in human consumption. Thus practicing and advocating corporate social responsibility, it also increases safety perception in consuming Zambrero products
The attitude formation consists of how attitudes are learned, impact of personality on attitude formation, sources of influence on attitude formation. With Zambrero focused on corporate social responsibility as the attitude object, it focuses on being socially responsible and giving back to the society. The impact on the consumers will be a shift from no attitude to some positive attitude towards the brand through association with other corporate social responsibility organizations. Australian consumers who have been previously exposed significantly to corporate social responsibility can easily acknowledge by familiarity through exposure of learned attitude towards other
References: 1. Australia. Human Rights Commission. 2014. C orporate Social Responsibility & Human 3. Hoyer, Wayne D., Rik Pieters, and Deborah J. MacInnis. 2013. C onsumer behavior 5. Schiffman, Leon. G., Kanuk, Leslie L and Wisenblit, Joseph. 2010. Consumer Behavior. 6. Ucar, Asli. Ayse Ozfer Ozcelik. 2012. "University Student Attitudes Toward Organic Foods".