Zara
TBS933 - Procurement Management
Lecturer Dr. Wafa AbuSnaineh
By: Amgad Radwan (4814940) Khouloud Ghazouani Meriam Afitou Nadeem
Autumn 2014
Table of Contents
I. INTRODUCTION 3
1. Company Background 3
Vision and Mission 3
II. Situation Analysis: 5
1. The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis 9
III. Success Factors of ZARA 10
1. Fast Production 10
2. Use of Information Technology. 11
3. lower inventory 12
4. A centralized distribution system 12
5. Suppliers 12
IV. Issues and recommendations 13
1. Issues and Challenges: 14
2. Solutions& Recommendations: 16
V. Implementation and Road Map: 18
VI. Conclusion 20
VII. References: 21
I. INTRODUCTION
1. Company Background
Zara is a Spanish brand of clothing founded by Amancio Ortega Gaona and Rosalia Mera in Artexio, Galicia. Zara was founded in the year 1975. It is one of the major selling brands of one of the biggest fashion retailer "INDITEX". Zara is now available in 88 countries with total of 2,026 stores worldwide. http://www.inditex.com/en/our_group/international_presence
Inditex itself is a huge fashion retailer company which owns 8 brands namely Zara, Bershka, Stradivarius, Pull &Bear, Oysho, Massimo Dutti, Zara Home and last but not the least Uterque. Amancio Ortega is the founder of Inditex, which was established in 1963. Amancio Ortega adapted unique business model, which were innovative and flexible. This made Inditex one of the biggest retailers in the world. In 1975 Inditex established Zara’s first store in downtown A Coruna, Spain. Zara offers fashionable designs for men, women, and kids. They also sell accessories to complete their product lines. Vision and Mission
The company’s vision as stated on the website “Zara is committed to satisfy the desires of our customers. As a result we pledge to continuously innovate our business to improve your experience. We promise to provide new designs made
Lecturer Dr. Wafa AbuSnaineh
By: Amgad Radwan (4814940) Khouloud Ghazouani Meriam Afitou Nadeem
Autumn 2014
Table of Contents
I. INTRODUCTION 3
1. Company Background 3
Vision and Mission 3
II. Situation Analysis: 5
1. The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis 9
III. Success Factors of ZARA 10
1. Fast Production 10
2. Use of Information Technology. 11
3. lower inventory 12
4. A centralized distribution system 12
5. Suppliers 12
IV. Issues and recommendations 13
1. Issues and Challenges: 14
2. Solutions& Recommendations: 16
V. Implementation and Road Map: 18
VI. Conclusion 20
VII. References: 21
I. INTRODUCTION
1. Company Background
Zara is a Spanish brand of clothing founded by Amancio Ortega Gaona and Rosalia Mera in Artexio, Galicia. Zara was founded in the year 1975. It is one of the major selling brands of one of the biggest fashion retailer "INDITEX". Zara is now available in 88 countries with total of 2,026 stores worldwide. http://www.inditex.com/en/our_group/international_presence
Inditex itself is a huge fashion retailer company which owns 8 brands namely Zara, Bershka, Stradivarius, Pull &Bear, Oysho, Massimo Dutti, Zara Home and last but not the least Uterque. Amancio Ortega is the founder of Inditex, which was established in 1963. Amancio Ortega adapted unique business model, which were innovative and flexible. This made Inditex one of the biggest retailers in the world. In 1975 Inditex established Zara’s first store in downtown A Coruna, Spain. Zara offers fashionable designs for men, women, and kids. They also sell accessories to complete their product lines. Vision and Mission
The company’s vision as stated on the website “Zara is committed to satisfy the desires of our customers. As a result we pledge to continuously innovate our business to improve your experience. We promise to provide new designs made
References: Baigorri, M. ( 2009). ZARA looks for Asia for Growth, Bloomberg Business week. Tokatli, N. ( 2007). Global sourcing: insights from the global clothing Industry, the case of Zara, a fast fashion retailer. Journal of Economic Geography 8 pp. 21–38 Monczka, Handfield, Giunipero, & Patterson. (n.d.). World Wide Sourcing. In Purchasing & Supply Chain Management (4th ed.). Tokatli, N. (2007). Global Sourcing: Insights from the global clothing industry-the case of Zara, a fast fashion retailer. Economic Geography,8. Mihm, B. (2010). Fast Fashion In A Flat World: Global Sourcing Strategies. The International Business & Economics Research Journal. Carugati, A., Liao, R., & Smith, P. (2008). Speed-to-Fashion. http://www.inditex.com/en/our_group/international_presence http://www.zara.com/ae/en/company/