Zara case operation management
Case Study Analysis- Zara
ABSTRACT
This paper is based on case study on operation management and positioning strategy of Zara, one of the world’s fastest growing manufacturers of fashion clothing. Also a world leading fashion retailer brand of Inditex. The case study outlines how Zara transforms from a local clothing retailer it into a global successful brand. It addresses few components in the case study, such as the products and process control and integrate business model used in Zara. The case also reveals the competitive strategies that Zara has opt in order to deal with its local and international customers. The strategies to retain and maintain market share have been explored. Furthermore the financial and business performance of Zara is discussed in comparison to literature findings in terms of business models, competitive strategies and the use of technology and quality control processes with consistent and flexible operations in business.
INTRODUCTION
Operation management plays an important part in a company; Focus on overseeing, designing and controlling the process of production (Stevenson & Hojati, 2007). By doing this, company want to make sure by using less resources and create greater efficient in terms of meeting customer requirements (Zeng, 2003). The customer is at the heart of the business model. A customer focused business is deisgned according to the needs of customers and satisfy these needs at best, timely nd appropriately (Lambert, Lewis, & Stock, 1993). As a world leading fashion brand, how does Zara manage to meet customer demand and methods they adopts to manage these large amount of demand and operation over world.
This paper presents a case study of a world’s leading fashion retailer Zara, which implementing in-house production and speed delivery over the world. In this article, it will outline and analyze the positioning strategy and operation management of Zara.
BACKGROUND OF COMPANY
The founder of Zara is Amancio
ABSTRACT
This paper is based on case study on operation management and positioning strategy of Zara, one of the world’s fastest growing manufacturers of fashion clothing. Also a world leading fashion retailer brand of Inditex. The case study outlines how Zara transforms from a local clothing retailer it into a global successful brand. It addresses few components in the case study, such as the products and process control and integrate business model used in Zara. The case also reveals the competitive strategies that Zara has opt in order to deal with its local and international customers. The strategies to retain and maintain market share have been explored. Furthermore the financial and business performance of Zara is discussed in comparison to literature findings in terms of business models, competitive strategies and the use of technology and quality control processes with consistent and flexible operations in business.
INTRODUCTION
Operation management plays an important part in a company; Focus on overseeing, designing and controlling the process of production (Stevenson & Hojati, 2007). By doing this, company want to make sure by using less resources and create greater efficient in terms of meeting customer requirements (Zeng, 2003). The customer is at the heart of the business model. A customer focused business is deisgned according to the needs of customers and satisfy these needs at best, timely nd appropriately (Lambert, Lewis, & Stock, 1993). As a world leading fashion brand, how does Zara manage to meet customer demand and methods they adopts to manage these large amount of demand and operation over world.
This paper presents a case study of a world’s leading fashion retailer Zara, which implementing in-house production and speed delivery over the world. In this article, it will outline and analyze the positioning strategy and operation management of Zara.
BACKGROUND OF COMPANY
The founder of Zara is Amancio
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