Zara Fast Fashion Giant
Case Study # 1 – Zara / Due 10/13 – 10 pts / Professor Conrad Zara is one of the world’s largest and fastest growing apparel retailers, owing to a unique blend of business practices and an internal culture that many might say run “counter-intuitive” to those of competing U.S. retailers. More recently, however, industry analysts have started to suggest that the “fast fashion” business model that has made Zara so successful over the past decade has run its course and the very notion of disposable fashion is being rejected by the all important millennial market segment. Using at least one of the company/industry related databases available to you at the Marcuse (or some other) Library, as well as the attached articles and case studies, please provide a 5 page assessment of, and proposal for, Zara as follows:
Context:
Briefly outline the scope of the company’s operations, including # of stores, the countries in which it operates, # of employees, annual volume and its history.
HISTORY
Zara is owned by Inditex SA (Industria De Diseno Textil SA) headquartered in Arteixo La Coruña Spain with companies under the name of Zara are located in the areas listed below. Inditex sells on a global scale, with 4,900 shops in about 75 countries under different names such as Zara, Oysho, Massimo Dutti, Pull and Bear, Bershka, Stradivarius, Zara Home, and Uterque. Inditex reported that for 2014 sales they made $22.76 billion with a one year sales growth. Their net income was $3.24 billion which was a one year net income growth. Their total assets were $18.72 billion with a market value of $81.85 billion. Zara Espana SA headquartered in Arteixo, La Coruna Spain is the flagship brand for Inditex SA and is considered the “cheap-chic subsidiary. Zara runs about 2,350 stores in major cities worldwide, as well as, some 165 Zara Kids shops in 75 countries and 125 shops across Canada, the US, and Mexico. Zara is considered a chain and sells women’s, men’s and children’s
Context:
Briefly outline the scope of the company’s operations, including # of stores, the countries in which it operates, # of employees, annual volume and its history.
HISTORY
Zara is owned by Inditex SA (Industria De Diseno Textil SA) headquartered in Arteixo La Coruña Spain with companies under the name of Zara are located in the areas listed below. Inditex sells on a global scale, with 4,900 shops in about 75 countries under different names such as Zara, Oysho, Massimo Dutti, Pull and Bear, Bershka, Stradivarius, Zara Home, and Uterque. Inditex reported that for 2014 sales they made $22.76 billion with a one year sales growth. Their net income was $3.24 billion which was a one year net income growth. Their total assets were $18.72 billion with a market value of $81.85 billion. Zara Espana SA headquartered in Arteixo, La Coruna Spain is the flagship brand for Inditex SA and is considered the “cheap-chic subsidiary. Zara runs about 2,350 stores in major cities worldwide, as well as, some 165 Zara Kids shops in 75 countries and 125 shops across Canada, the US, and Mexico. Zara is considered a chain and sells women’s, men’s and children’s