The case later moves on to explain how Zara came to be what it is, and how they carried out their business model from its beginnings. The company Zara was founded in 1975 by its current major stockholder, Armancio Ortega, and was aimed at women, men, and children. It is affiliated to other clothing brands including Massimo Dutti, Pull and Bear, Bershka, Stradivarius, and Oysho, all part of the Infitex corporation. From its starting roots, Zara has managed to set themselves apart from their competition, by believing strongly in their employees, and having a strong, decentralized hierarchy of power. Store managers have a lot more influence compared to their competitor’s counterparts, in the sense that they control more the way their store works and what type of merchandise they wish to exhibit. Zara focuses more on the layout and location of their stores, instead of other important factors such as marketing and publicity where it
The case later moves on to explain how Zara came to be what it is, and how they carried out their business model from its beginnings. The company Zara was founded in 1975 by its current major stockholder, Armancio Ortega, and was aimed at women, men, and children. It is affiliated to other clothing brands including Massimo Dutti, Pull and Bear, Bershka, Stradivarius, and Oysho, all part of the Infitex corporation. From its starting roots, Zara has managed to set themselves apart from their competition, by believing strongly in their employees, and having a strong, decentralized hierarchy of power. Store managers have a lot more influence compared to their competitor’s counterparts, in the sense that they control more the way their store works and what type of merchandise they wish to exhibit. Zara focuses more on the layout and location of their stores, instead of other important factors such as marketing and publicity where it