Zara Marketing Case Study Analysis
Zara Marketing Case Study Analysis:
Design & Development of Integrated Communication Plan for Zara
Zara Marketing Case Study Analysis Overview:
Introduction
Zara, the world’s biggest retail chain store of Inditex Group was founded by Amancio Ortega in Spain in the year 1975. The most profitable brand of Inditex is headquartered in La Coruna in Spain. The group has global presence in all the continents Asia, Europe, Australia, America and Africa.
The business model of Zara is completely based upon the short deadlines, lesser quantities and an impressive range of options for style and clothes. Zara’s success depends upon two critical factors i.e. * Following the trend to be able to sell the garments at particular moment when people demand that kind of style and that too without any advertising. * Trusting the employees for designing the clothes and giving them the power to delegate.
Event Analysis
Brand Analysis
The presence of Zara in 74 countries with a network of more than 1900 stores which are ideally located in all the major cities speaks about the strong brand presence of Zara across the globe. The 5 keys which make the Zara’s Business Model a success are:
STORE:
It acts as a meeting platform for the Zara fashion brand and the customer. New products are introduced twice a week. It has been found that at the topmost stores of Zara 17visits per year by every customer is done to checkout latest Zara brand clothings.
TEAMS:
The Zara teams have an extensive sales knowledge which is totally focused towards the customer. The friendly sales team of brand Zara creates a pleasant and customer friendly environment at Zara.
CUSTOMER:
The business Model of Zara brand is totally customer centric therefore customers play leading role in each and every aspect of Zara be it Production, Teams, Logistics or Store designs.
DESIGN / PRODUCTION:
The production and designing team of brand Zara is inspired by the stores which are directly connected to the customers. That is
Design & Development of Integrated Communication Plan for Zara
Zara Marketing Case Study Analysis Overview:
Introduction
Zara, the world’s biggest retail chain store of Inditex Group was founded by Amancio Ortega in Spain in the year 1975. The most profitable brand of Inditex is headquartered in La Coruna in Spain. The group has global presence in all the continents Asia, Europe, Australia, America and Africa.
The business model of Zara is completely based upon the short deadlines, lesser quantities and an impressive range of options for style and clothes. Zara’s success depends upon two critical factors i.e. * Following the trend to be able to sell the garments at particular moment when people demand that kind of style and that too without any advertising. * Trusting the employees for designing the clothes and giving them the power to delegate.
Event Analysis
Brand Analysis
The presence of Zara in 74 countries with a network of more than 1900 stores which are ideally located in all the major cities speaks about the strong brand presence of Zara across the globe. The 5 keys which make the Zara’s Business Model a success are:
STORE:
It acts as a meeting platform for the Zara fashion brand and the customer. New products are introduced twice a week. It has been found that at the topmost stores of Zara 17visits per year by every customer is done to checkout latest Zara brand clothings.
TEAMS:
The Zara teams have an extensive sales knowledge which is totally focused towards the customer. The friendly sales team of brand Zara creates a pleasant and customer friendly environment at Zara.
CUSTOMER:
The business Model of Zara brand is totally customer centric therefore customers play leading role in each and every aspect of Zara be it Production, Teams, Logistics or Store designs.
DESIGN / PRODUCTION:
The production and designing team of brand Zara is inspired by the stores which are directly connected to the customers. That is