Zara Marketing Plan

Satisfactory Essays

Open Document

Open Document

View Writing Issues

2343 Words

Grammar

Grammar

Plagiarism

Plagiarism

Writing

Writing

Score

Score

Zara Marketing Plan

New collection Launch | Marketing Plan 22.10.2009

1

SITUATION ANALYSIS

Zara Brand Wheel

Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer-‐centered business Runway trends adapted for the streets

Brand Essence

Fashion-‐oriented woman Trendy in every situaFon Feeling good about looking good Fashion -‐ friendly Feminine Hot and trendy

High-Street Fashion

The Zara Brand Industry Analysis

Product Development

Consumer Analysis

Market Analysis

Market & Consumer Research

5 Keys of the Zara Business Model Store

Teams

Customer Logis4cs

Design/ Produc4on

The Zara Brand Industry Analysis

Product Development

Consumer Analysis

Market Analysis

Market & Consumer Research

5 Keys of the Zara Business Model

Customer “Main driving force behind the Zara brand.” Star%ng point for all Zara ac%vi%es Customer

Lead role in: • Store design • Produc%on • Logis%cs • Team

The Zara Brand Industry Analysis

Product Development

Consumer Analysis

Market Analysis

Market & Consumer Research

s

The Zara Brand Industry Analysis

Product Development

Consumer Analysis

Market Analysis

Market & Consumer Research

5 Keys of the Zara

Continue Reading

You May Also Find These Documents Helpful

Powerful Essays
International Marketing Plan for Zaxbys
- 8783 Words
- 36 Pages
International Marketing Plan for Zaxbys

The restaurant chain offers a much wider variety of items on its menu, when compared to competitors such as Kentucky Fried Chicken and Chic-fil-A. Zaxby’s is most famous for its chicken products. The chicken used is actually hand-breaded and made fresh. Most of our competitors in the United States such as McDonald’s use processed and mechanically separated chicken for their sandwiches and tenders.…
- 8783 Words
- 36 Pages
Powerful Essays

Read More
Best Essays
Airline and Zara
- 2445 Words
- 10 Pages
Airline and Zara

ZARA has well known for its fast and low cost fashionable clothing. The success is built from its huge design team and information system linked the designers with the suppliers. ZARA has a more than 200 designers for its product development. They have to identify trends in fashion industry and design accordingly. Moreover, there is an effective information sharing system between Zara’s headquarter, its shops and its suppliers. In this way, all the three parties can gain the information, manage the inventory and make payment.…
- 2445 Words
- 10 Pages
Best Essays

Read More
Powerful Essays
marketing plan
- 4590 Words
- 19 Pages
marketing plan

The target market will carefully be selected based upon the size of the target group and the expected profitability. The costs of promoting Beyond the Bean have to fit the promotion budget of $6.000 which is a relatively small budget, so the promotion plan will mostly be based on the costs of the promotion tools. Moreover, the partners have two possible pricing scenario’s to decide from, the product pricing will again be based upon profitability. The final product offering can differ from also serving alcoholic beverages in the café or only non-alcoholic beverages. The final product offering will be based on suitability, convenience and…
- 4590 Words
- 19 Pages
Powerful Essays

Read More
Powerful Essays
Marketing Plan
- 1799 Words
- 8 Pages
Marketing Plan

Description: TODO’s is an errand running service for working parents, handicapped, or the elderly. We can perform any errand, most of the time, for a reasonable price. Our first priority is customer satisfaction.…
- 1799 Words
- 8 Pages
Powerful Essays

Read More
Good Essays
Zara Case Write-Up
- 1277 Words
- 6 Pages
Zara Case Write-Up

The business idea of Zara is to link customer demand to manufacturing, and to link manufacturing to distribution. And based on this general idea, Zara has several essential elements for its business model. First, speed and decision making, which means that in the external level, Zara need to respond very quickly to demands of target customers, and always keep in style. While for the inside, Zara treasure intelligence and judgment of common employees who enjoy a great deal of autonomy. Second, its marketing, merchandising and advertising strategy. Zara does not spend on virtually advertising, while it spends heavily on stores, and no selling online because of the nature of its DCs and complication of online selling. Also, Zara has clear positioning that its clothes are always in style and not for durable use. Third, Zara has lots of stores and large scales, which has promising financial achievements as well as potential growth point. In general, Zara has a business model of preferences for speed and decentralized decision making.…
- 1277 Words
- 6 Pages
Good Essays

Read More
Good Essays
Marketing Plan
- 6064 Words
- 25 Pages
Marketing Plan

SWOTT – An analysis of the CuddleSmart finding its strengths, weaknesses, opportunities, threats and trends in the market.…
- 6064 Words
- 25 Pages
Good Essays

Read More
Good Essays
Marketing Plan
- 1451 Words
- 6 Pages
Marketing Plan

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have had years and years of training and must complete a very informative PetSmart safety certification process. According to the PetSmart (2008), “grooming is not just about having a fabulous do it is also about keeping pets happy and healthy with services including nail trimming, ear cleaning and teeth brushing.”…
- 1451 Words
- 6 Pages
Good Essays

Read More
Powerful Essays
Zara Marketing Plan Draft
- 3455 Words
- 14 Pages
Zara Marketing Plan Draft

Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3…
- 3455 Words
- 14 Pages
Powerful Essays

Read More
Powerful Essays
Marketing Plan
- 1424 Words
- 6 Pages
Marketing Plan

A marketing plan of Mitsubishi Corporation Japan is hereby proposed as follows for the Elevator Promotion to the Maldivian market. Mitsubishi has a good presence in Asia and globally also. Mitsubishi Corporation Japan plan is to get into Maldivian market to sell elevators as Maldives population is increasing and the construction industry is booming in the country. The marketing plan will consist of marketing strategy through 4p’s price, promotion, product and place. The competitors in Maldives haven’t segmented the market, so Mitsubishi elevators should take marketing action by segmenting market such as high segment, middle segment and low segment (to normal residence) in Maldives.…
- 1424 Words
- 6 Pages
Powerful Essays

Read More
Powerful Essays
zara marketting
- 3045 Words
- 13 Pages
zara marketting

Vilfredo Pareto that a large portion of wealth was in the hands of a few…
- 3045 Words
- 13 Pages
Powerful Essays

Read More
Good Essays
Marketing Plan
- 976 Words
- 4 Pages
Marketing Plan

Innovative – The Galaxy Tab has an innovative touch screen that is patented and unmatched by any other tablet today. It also has thousands of applications available for free under the Android OS market.…
- 976 Words
- 4 Pages
Good Essays

Read More
Satisfactory Essays
Marketing Plan
- 7480 Words
- 55 Pages
Marketing Plan

Your Company Name Marketing Plan Food Comma Marketing Plan Company Address Tijuana, Baja California, 22420 Phone: (664) 364-2743 Fax: (664) 364-2743…
- 7480 Words
- 55 Pages
Satisfactory Essays

Read More
Good Essays
Marketing Plan
- 1434 Words
- 6 Pages
Marketing Plan

We are a global nutrition company that has helped people pursue a healthy, active life since 1980. Our nutrition, weight-management and personal care products are available exclusively through dedicated independent Distributors in more than 80 countries.…
- 1434 Words
- 6 Pages
Good Essays

Read More
Satisfactory Essays
Marketing Plan
- 5338 Words
- 27 Pages
Marketing Plan

Using a new pattern based on proper integration of formal teaching and actual practice the M.B.A. program of National Institute Of Co Operative Management has it course of practical exposure and understanding during the study, so as the students could begin to have the feeling of business environment right in the beginning. Practical Study & implications constitutes an integral part of management studies. The practical knowledge is an important suffix to the theoretical knowledge. One cannot rely merely upon theoretical knowledge. Is has to be coupled with practical for it to be fruitful.…
- 5338 Words
- 27 Pages
Satisfactory Essays

Read More
Good Essays
Zagu Marketing Plan
- 1687 Words
- 7 Pages
Zagu Marketing Plan

Located on the eastern part of the African continent, Kenya is bordered by Tanzania in the southwest and Indian Ocean in the southeast. Sudan and Ethiopia lie to the north and Uganda to the west, while Somalia lies to the east of the geographical location of Kenya.…
- 1687 Words
- 7 Pages
Good Essays

Read More

Related Topics