Zara Marketing Plan Draft
Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3
Marketing Planning ZARA
Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui
CONTENT
INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS) TARGET MARKET MARKETING STRATEGIES FINANCIAL PLANNING IMPLEMENTAION CONTROL REFERENCE
2
INTRODUCTION
First of all, we want to clearly point out and define what is marketing planning. It is the structured process of researching and analyzing the current situation, developing and documenting marketing objectives, strategies, and action plans; and implementing, evaluating, and controlling activities to achieve the objectives. And hence, these all will be covered in this Marketing Plan specifically for ZARA.
Marketing plan is extremely important and useful to marketers. This allows ZARA to identify and evaluate opportunities that might lead to achieve overall goals and also emerging the threats.
3
EXECUTIVE SUMMARY
‘Dress the World’ is ZARA. Fashion is more than clothing, it’s a part of our live. We live in Fashion.
ZARA is a member of the INDITEX group, a Spanish group. We have established our stores all over the world, Europe, America, the Middle East, Asia Pacific. And among our 5000+ stores (from the INDITEX group), Hong Kong shares 8 ZARA stores from the whole wide world.
The INDITEX group is very competitive in the clothing industry. And among all, ZARA was the first to established, both from the group and in Hong Kong. With no doubt, ZARA is trendy and price for its qualities. It is a huge success launching in Hong Kong.
For this fast and ever-growing industry, the key of success is to be visionary, from both
Marketing Planning ZARA
Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui
CONTENT
INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS) TARGET MARKET MARKETING STRATEGIES FINANCIAL PLANNING IMPLEMENTAION CONTROL REFERENCE
2
INTRODUCTION
First of all, we want to clearly point out and define what is marketing planning. It is the structured process of researching and analyzing the current situation, developing and documenting marketing objectives, strategies, and action plans; and implementing, evaluating, and controlling activities to achieve the objectives. And hence, these all will be covered in this Marketing Plan specifically for ZARA.
Marketing plan is extremely important and useful to marketers. This allows ZARA to identify and evaluate opportunities that might lead to achieve overall goals and also emerging the threats.
3
EXECUTIVE SUMMARY
‘Dress the World’ is ZARA. Fashion is more than clothing, it’s a part of our live. We live in Fashion.
ZARA is a member of the INDITEX group, a Spanish group. We have established our stores all over the world, Europe, America, the Middle East, Asia Pacific. And among our 5000+ stores (from the INDITEX group), Hong Kong shares 8 ZARA stores from the whole wide world.
The INDITEX group is very competitive in the clothing industry. And among all, ZARA was the first to established, both from the group and in Hong Kong. With no doubt, ZARA is trendy and price for its qualities. It is a huge success launching in Hong Kong.
For this fast and ever-growing industry, the key of success is to be visionary, from both