Zara - Marketing Research
Task 1 zara marketing research
Zara is a spanish chain store in Inditex group, one of the worlds biggest retail store in the world who are also owners of zara home.
Zara is a fast industry bt its unique business model is based on innovation and flexibilty. they design and distribute a garment to the market in just 15 days. they always have new products but in limited supply. the customer feels there is an 'exclusitivity ', since only a few items are on display even though stores are planned spacious; they feel they have to buy it because they wont find it again. Zara 's designer create approximately 40,000 new design annually in which 10,000 are produced. these design resemble lateset couture creations of classic pieces.
Marketing aims and objectives
Zara mainly operates thier business on objectives which range from being short term and long term. The company base thier key strategy on every single customer who has a satisfied experience by purchasing fashion online and who wants to repeat online shopping. Furthermore considering zara 's aims, the company belives that its not all about increasing economical profit; moreover to create an added value of Zara 's brand as a tangible asset and the magnitude of the company 's growth. this is one of zara 's aims which they try to keep consistant throughout and in thier brand positioning without loosing it 's value or compromising it. Other aims and objectives consist of:
· keeping consistant at providing high quality at reasonable prices - manufacturing has been relocated to the emerging markets (bangladesh, turkey and vietnam) giving them opportunities to produce higher quality items at lower pricing through economies of scale. Zara has a competitive pricing model ensuring that thier pricing is in line with thier closet rivals. Affordability is vital to thier success.
· to raise brand awareness and favourable attitudes among customers - zara implement new ideas and techniques to promote the brand through
Zara is a spanish chain store in Inditex group, one of the worlds biggest retail store in the world who are also owners of zara home.
Zara is a fast industry bt its unique business model is based on innovation and flexibilty. they design and distribute a garment to the market in just 15 days. they always have new products but in limited supply. the customer feels there is an 'exclusitivity ', since only a few items are on display even though stores are planned spacious; they feel they have to buy it because they wont find it again. Zara 's designer create approximately 40,000 new design annually in which 10,000 are produced. these design resemble lateset couture creations of classic pieces.
Marketing aims and objectives
Zara mainly operates thier business on objectives which range from being short term and long term. The company base thier key strategy on every single customer who has a satisfied experience by purchasing fashion online and who wants to repeat online shopping. Furthermore considering zara 's aims, the company belives that its not all about increasing economical profit; moreover to create an added value of Zara 's brand as a tangible asset and the magnitude of the company 's growth. this is one of zara 's aims which they try to keep consistant throughout and in thier brand positioning without loosing it 's value or compromising it. Other aims and objectives consist of:
· keeping consistant at providing high quality at reasonable prices - manufacturing has been relocated to the emerging markets (bangladesh, turkey and vietnam) giving them opportunities to produce higher quality items at lower pricing through economies of scale. Zara has a competitive pricing model ensuring that thier pricing is in line with thier closet rivals. Affordability is vital to thier success.
· to raise brand awareness and favourable attitudes among customers - zara implement new ideas and techniques to promote the brand through