Preview

Zara vs Gap

Good Essays
Open Document
Open Document
538 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Zara vs Gap
orry, Zara. Gap's Got Game. by Liz Gunnison Aug 12 2008
The Spanish company eclipses Gap as the world's biggest specialty retailer, but on closer inspection...

A Zara store in China. The chain's owner, Inditex, surpassed Gap Inc. as the world's biggest specialty retailer in the second quarter. But the lead may already have vanished.
Image: epa/Corbis
Based on first-quarter results, Zara International of Spain has closed the gap on Gap Inc., becoming the world's largest fashion retailer by revenue, the Daily Telegraph points out today.
Inditex, Zara's parent company, said first-quarter revenue rose 9 percent to 2.2 billion euros, or $3.46 billion at the time, while Gap's sales drooped 10 percent to $3.38 billion in the same period.
Gap is certainly one of the mall-based retailers that has taken the hardest beating over the past year, posting double-digit declines in same-stores sales during many months as cash-strapped Americans cut back on discretionary purchasing.
Zara, on the other hand, has continued to make good. Consumers are responding to the retailer's "fast fashion" approach of translating runway looks into retail items at lightning speed, which has meant an ever-changing assortment of cheap, fashionable items in stores.
The ability to offer inexpensive and üaut;ber-trendy looks to consumers is still relatively new, and is changing the game for anyone looking to get a share of a young woman's wallet. Gap hasn't adapted to the sea change all too well, having stubbornly stuck to its once-popular "practical basics" approach for too long.
When times are tough, those are exactly the apparel items for which people are likely to start trading down to Walmart.
Maybe it's just Olympics fever talking, but we're feeling particularly patriotic today, so here are a few reasons why Gap should keep its chin up: 1. The bulk of Zara's 3,900 stores are outside the U.S., where the consumer-spending environment has been significantly stronger during the

You May Also Find These Documents Helpful

  • Best Essays

    Airline and Zara

    • 2445 Words
    • 10 Pages

    Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. According to its official website, Zara treated the customer as the heart of unique business model.…

    • 2445 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Zara Swop

    • 474 Words
    • 2 Pages

    Zara has established itself successfully over the course of five years since the opening of its first retail store in Spain in 1975. We must now consider further opportunities of growth with a sole purpose of gaining further international recognition in order to maintain our mark as a top leader in the retail industry amidst the competition of the fashion industry.…

    • 474 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Doris and Don Fisher opened the first Gap store in 1969. Today, Gap Inc. is a leading international specialty retailer with six brands – Gap, Banana Republic, Old Navy, Piperlime, Athleta and INTERMIX – about 3300 stores and 134,000 employees. The products include apparel, accessories, and personal care products for men, women, children, and babies. The Company operates in two segments: Stores, which includes the operations of the retail stores for Gap, Old Navy, and Banana Republic, and Direct, which includes the operations for its online brands, both domestic and international.…

    • 340 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Zara International was a retail shop originated in La Coruna, Spain in 1975. It was clothing and accessories shop and imitated the latest fashion trends and sold them at a lower cost. It became Zara International after entering Portugal in 1988 and then the United States and France in the 1990s. The distributor for this brand is Inditex and is considered the most successful retail chain in the world. Zara has a business strategy that is very different from the retailers nowadays. If a customer orders a product Zara’s distribution centers can have the items in the store within 24 to 48 hours of receiving the order, depending upon the country. The business plan that Zara’s executives made was very innovative and played a great part in the success of this retail chain. Not only has it been successful and profitable in the past, they are successful in the present and have been expanding their brand all over the world…

    • 992 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Gap - Case Analysis

    • 2177 Words
    • 9 Pages

    Gap Inc. grew rapidly through the 80’s and hit a huge peak of success in the 90’s. Led by CEO Millard Drexler, Gap Inc. helped redefine affordable fashion and was responsible for a series of impactful and innovative ad campaigns that included celebrity appeal and an all- American vibe. Gap Inc. acquired Banana Republic in 1983, which was once a safari-themed boutique and is now a multi-million dollar retailer focused on business and business casual attire. In the 90’s, Gap Inc. launched its largest domestically contributing brand, Old Navy, which contributes over a billion dollars in sales every year. Old Navy is a discounted clothing retailer that sells denim and cotton basics at affordable prices. Drexler left the company in 2002 and is now the CEO of J. Crew.…

    • 2177 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Gap Casual Clothing

    • 5745 Words
    • 23 Pages

    Since 1969, GAP has been filling closets with khakis, jeans and t-shirts and it was the iconic casual-wear brand built on basics for men, women and children. However, after 4 consecutive years of falling sales and fashion mis-steps, this retail icon has become the poster child for a titan that had lost touch with its core consumers.…

    • 5745 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    Gap Marketing Strategy Plan

    • 3238 Words
    • 13 Pages

    The retail landscape has changed dramatically since the Gap's emergence as a powerhouse several decades ago. As the company has grown to become one of the giants of its industry, new challenges, including a more complex market and a more competitive landscape, have arisen that threaten to unseat the Gap from its casual-wear throne. Compounding the problem, the company has responded to this new competition by trying to change its brand identity, leaving its consumers confused and frustrated. Due to these internal and external pressures, the Gap is facing a decline in sales and revenue.…

    • 3238 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Gap Imc Plan

    • 3883 Words
    • 16 Pages

    The Gap, Inc. (Gap) is a specialty retailer engaged in selling clothing, accessories and personal care products. When Gap was founded in 1969, its targeted customers were younger generations (hence the name of the store, which refers to the generation gap of the time). Gap 's originally sold signature blue jeans and white cotton t-shirts, but later expanded to include clothing for men, women and children. The product line of the company includes casual apparel like denim, khakis and T-shirts; footwear, personal care products, accessories and fashion apparel. The company sells its products through its retail stores, internet and catalog store. The stores of the company operate under the banners Gap, Old Navy and Banana Republic. The company is also engaged in wholesale and franchisee businesses. Gap operates about 3,100 stores in the US, Canada, France, Ireland, Japan and the UK. Gap is headquartered in San Francisco, California, the US. Our mission is to doing more advertising champagne, maximize the strengths of GAP,inc, be more creative making new products like combine the core products into the fashionable one, reduce it’s real estate portfolio, make the products looks attractive and unique so GAP can compete ZARA and H&M. Generally company’s customers are young and middle aged people eager to try something new every season, enthusiastic about color and inspirational design. The Gap inc does an outstanding job of hitting the spot of the teen market, even while their advertising tries to draw in a more adult crowd, who definitely don’t want to wear the same brand as their parents. Profit making resources covering advertising, competitive intelligence, best practices, public relations, pricing, and market research for small business. Providing excellent customer…

    • 3883 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Gap Inc

    • 916 Words
    • 4 Pages

    When looking at Gap’s internal structure, it can be characterized as divisional by product. Gap has several areas that distinguish them from there competition. For instance, Gap has a kids line and a baby line. Most other retail stores just focus on one demographic. When Gap Kids was first introduced in 1986, it was groundbreaking. Fisher and his management team capitalized on the growing number of trends during that time period. Today, Gap Kids continues to provide a huge boost in Gap’s revenue. Gap continues to revamp its structure to keep up to date with the latest fashion and trends.…

    • 916 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Zara is a flagship brand of the Spanish retail group, Inditex group. Inditex is the world's largest fashion group, which owns other fashion brands such as Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, Lefties and Uterqüe. It was founded in 1975 by Amancio Ortega, when he decided to expand his factory in Arteixo by opening a store in La Coruña. Zara has expanded since and currently operates a total of 1,671 stores in continents Spain.…

    • 1642 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Draft Fashion Essay

    • 1216 Words
    • 5 Pages

    Gap is in better shape right now than it has been for years. Back in 2002, the company was limping as customers turned their backs on a brand that looked bland and baggy next to trendy newcomers from Spain and Scandinavia. The turnaround has been attributed to Paul Pressler, who took over as chief executive in 2002. The former Disney theme-park executive halted expansion, closed underperforming stores, and strove to redefine the chain’s brand identity – along with that of its sister brands Old Navy and Banana Republic. Although Gap still has some work to do, it emerged from the revamp looking younger, sharper and more fashionable, and is about to start expanding again.…

    • 1216 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    SWOT SkyWest Analysis

    • 489 Words
    • 2 Pages

    Gap operates primarily through franchise, company-owned stores and online stores, all of which allow for global expansion (C-167)…

    • 489 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Gap 5 Porter

    • 1652 Words
    • 7 Pages

    Gap, Inc. is a leading American specialty apparel retailer based in San Francisco, California. It sells casual apparels, accessories, and other personal care products for men, women, and children. The products of Gap, Inc. include denim, khakis, T-shirts, boxers, casual wear, and others. Currently, the company boasts approximately 150,000 employees and 3,139 stores all around the world. Gap, Inc. sustains a large number of brands, namely Gap, Old Navy, Banana Republic, Forth & Towne, Piperlime, and others. These different companies are bought by the parent company in different times. Started as a general jeans retiling store, Gap, Inc. today has a market value of $13.32 billions. Throughout its history, Gap, Inc. has established itself as a leader in the industry. What began as one brand has grown to include Gap, GapKids, babyGap, GapMaternity and gapbody. Gap has become a cultural icon by offering clothing and accessories rooted in cool, confident and casual style to customers around the world.…

    • 1652 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Case Study - Gap

    • 1127 Words
    • 4 Pages

    As one of the largest specialty retailers in the US, Gap Inc. has been targeting the youth segment since its launch in 1969. The brand maintained a strong relationship with the youth of that era, the Baby Boomers, and unwittingly aged along with…

    • 1127 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    The Gap

    • 367 Words
    • 2 Pages

    One of the problems Gap (including other retailers) is the rising costs of raw materials. Gap said this would force them to raise their prices on items by 20 percent, but the customers would never accept that. The rising costs of raw materials can be attributed to the increasing prices of cotton and labor costs in manufacturing centers like China. However, Gap’s biggest source of decline can be directed towards its lousy fashion designs. The Gap once was a “must-have” brand during the 80s and 90s, but currently they have not been able to keep up with consumer taste. Gap completely misjudged fashion trends as it offered hip-huggers, sparkly t-shirts and other pop fashions that clearly were not in style thus driving away customers. Even the primary customers who have always relied on The Gap to buy casual wear have turned away and chose other competitors.…

    • 367 Words
    • 2 Pages
    Satisfactory Essays