Zenith Marketing Mix
Introduction to Marketing
Marketing Mix of Zenith Foods
Table of Contents
Introduction
Zenith is operating in Pakistan for the last 15 years and is the largest kosher meat exporter in Pakistan. It aims at promoting fresh and hygienic meat to the public. Its modern abattoir has separate portions for large animals (Cattle & Buffalo) and small animals (Sheep & Goat). These plants are equipped with the state-of-the-art German machinery. In order to meet the strict standards set by the developed countries, Zenith adopts the finest and latest methods for processing meat at its abattoir. Zenith is currently exporting meat to various countries like Malaysia, Indonesia, Singapore, African countries and the Middle East.
Zenith opened its first meat outlet some 8 years back in Lahore. Since then it has increased its outlets gradually and made its presence in Faisalabad and Sialkot. Its outlets are equipped with the latest machinery which makes buying meat a pleasant experience.
Product
Zenith is involved in selling meat in its outlets. Over the period of time it has increased its product line from mutton, beef and chicken to camel meat, batair meat and fish.
1. Attributes
1.1. Quality
The quality of Zenith meat has been verified by the HACCP, which is recognized internationally as a logical tool for adapting traditional inspection methods to a modern, science-based, food safety system. The premium quality meat has earned great appreciation and approval abroad and won Zenith the honour of being the largest meat exporter from Pakistan to the Middle Eastern countries.
Traditionally, the ordinary consumers in Pakistan bought meat from meat shops which did not follow any hygienic standards. Flies buzzed on the meat, cutting knifes were not clean and during summers, the butchers sweated while making meat. Taking advantage of the situation, Zenith launched its first outlet with the aim of providing fresh and hygienic meat to
Marketing Mix of Zenith Foods
Table of Contents
Introduction
Zenith is operating in Pakistan for the last 15 years and is the largest kosher meat exporter in Pakistan. It aims at promoting fresh and hygienic meat to the public. Its modern abattoir has separate portions for large animals (Cattle & Buffalo) and small animals (Sheep & Goat). These plants are equipped with the state-of-the-art German machinery. In order to meet the strict standards set by the developed countries, Zenith adopts the finest and latest methods for processing meat at its abattoir. Zenith is currently exporting meat to various countries like Malaysia, Indonesia, Singapore, African countries and the Middle East.
Zenith opened its first meat outlet some 8 years back in Lahore. Since then it has increased its outlets gradually and made its presence in Faisalabad and Sialkot. Its outlets are equipped with the latest machinery which makes buying meat a pleasant experience.
Product
Zenith is involved in selling meat in its outlets. Over the period of time it has increased its product line from mutton, beef and chicken to camel meat, batair meat and fish.
1. Attributes
1.1. Quality
The quality of Zenith meat has been verified by the HACCP, which is recognized internationally as a logical tool for adapting traditional inspection methods to a modern, science-based, food safety system. The premium quality meat has earned great appreciation and approval abroad and won Zenith the honour of being the largest meat exporter from Pakistan to the Middle Eastern countries.
Traditionally, the ordinary consumers in Pakistan bought meat from meat shops which did not follow any hygienic standards. Flies buzzed on the meat, cutting knifes were not clean and during summers, the butchers sweated while making meat. Taking advantage of the situation, Zenith launched its first outlet with the aim of providing fresh and hygienic meat to