zetawi
MBA Final Thesis - Presented to AIU’s Academic Department
CY 06/07
Mohamed Fahmy
UM3848BIB8942
Strategic Business Diagnosis Approach
For Small & Medium Enterprises “SMEs”
Specialized Study in How Business Improves
By Assessing & Diagnosing Factors, Obstacles & Lacks
A Final MBA Thesis
Presented to
The Academic Department
ATLANTIC INTERNATIONAL UNIVERSITY
Aug. 2007
M. Fahmy-Research& Development Document
Page 1
MBA Final Thesis - Presented to AIU’s Academic Department
CY 06/07
TABLE OF CONTENTS
Chapter I:
A. Introduction ………………………………………………. 3
B. General description ……………………………………. 5
Chapter II:
A. Investigative Theories ………………………………… 6
B. Business Case Study …………………………………… 11
Chapter III:
A. Discussions & Main Results ……………………….. 25
B. Final Conclusions ………………………………………. 28
Chapter IV:
A. Bibliography ………………………………………………34
B. Appendices ………………………………………………..37
M. Fahmy-Research& Development Document
Page 2
MBA Final Thesis - Presented to AIU’s Academic Department
CY 06/07
Chapter I
A. Introduction
For a company to be successful in the market place it needs to build its business & its organizational capacity.
Building the business has different essence and approach than building organizational capacity. Yet both sides should be integrated, compatible and are also developed in a coherence manner.
The main two elements driving any business are about; understanding of how to improve its competitive edge and how to maintain its success factors in the most economic method.
The case in large scale enterprises is simpler than SMEs as the large scale enterprises has discovered the solution and overcame the obstacles toward growth.
This study is the tool to build a comprehensive understanding of the business and its internal organization. It consists of several aspects of assessment, each of which looks at the business from a different perspective. Each aspect has its own deliverables and
CY 06/07
Mohamed Fahmy
UM3848BIB8942
Strategic Business Diagnosis Approach
For Small & Medium Enterprises “SMEs”
Specialized Study in How Business Improves
By Assessing & Diagnosing Factors, Obstacles & Lacks
A Final MBA Thesis
Presented to
The Academic Department
ATLANTIC INTERNATIONAL UNIVERSITY
Aug. 2007
M. Fahmy-Research& Development Document
Page 1
MBA Final Thesis - Presented to AIU’s Academic Department
CY 06/07
TABLE OF CONTENTS
Chapter I:
A. Introduction ………………………………………………. 3
B. General description ……………………………………. 5
Chapter II:
A. Investigative Theories ………………………………… 6
B. Business Case Study …………………………………… 11
Chapter III:
A. Discussions & Main Results ……………………….. 25
B. Final Conclusions ………………………………………. 28
Chapter IV:
A. Bibliography ………………………………………………34
B. Appendices ………………………………………………..37
M. Fahmy-Research& Development Document
Page 2
MBA Final Thesis - Presented to AIU’s Academic Department
CY 06/07
Chapter I
A. Introduction
For a company to be successful in the market place it needs to build its business & its organizational capacity.
Building the business has different essence and approach than building organizational capacity. Yet both sides should be integrated, compatible and are also developed in a coherence manner.
The main two elements driving any business are about; understanding of how to improve its competitive edge and how to maintain its success factors in the most economic method.
The case in large scale enterprises is simpler than SMEs as the large scale enterprises has discovered the solution and overcame the obstacles toward growth.
This study is the tool to build a comprehensive understanding of the business and its internal organization. It consists of several aspects of assessment, each of which looks at the business from a different perspective. Each aspect has its own deliverables and