The primary objective of the study is to gain practical insights of the business world. Case analysis truly fulfills this objective. It is one of the most general and applicable methods of analytical thinking, depending only on the division of a problem, decision or situation into a sufficient number of separate cases. The derived objectives of this particular case study of ‘Zimmer Holdings (A): Acquisition of Centerpulse, Switzerland’ are the following: * To ascertain the business vicinity of Zimmer Holdings * To assess whether it should counter offer for Centerpulse * To evaluate whether it is worthwhile to consider a higher bid * To assess how the company would manage associated risks * To identify whether the offer will be perceived as hostile * To evaluate how would they make the merger work, given the cultural differences between US and Swiss companies * To determine the synergistic benefit
Scope of the study
This case study analysis has been prepared through extensive discussion of all the group members. This report covers the elements of Zimmer Holdings business and whether it should counter offer for Centerpulse Limitations of the study
The limitations of the study are defined by the extensity of the facts covered by the study and those that are left out. However, these limitations can be presented in the following lines:
* The main constrain of the study was insufficiency of information * Some assumptions are made based on judgment
Methodologies
This case study analysis is based on secondary data. The data analysis was conducted using following procedure:
* Qualitative Analysis Industry analysis is conducted through porter’s five forces model and company analysis through SWOT analysis, country risk analysis through ICRG model. * Quantitative analysis The data are analyzed using simple tools like ratio analysis, free cash flow to firm