Zipcar presentation .Harvard case

By:
M. Bertaccini, L. Dovesi,
G. Nicolini, M. Olivieri,
MC. Penna, M. Perini.

ELEVATOR PITCH (1)
What Zipcar is
• Car sharing company.
• Offer of a service to the registered members that allows them to move around the city in a smarter and easier way.
• The value for the members is the possibility of benefit the usage of a car without all the problems correlated to the possession.
• New concept in the U.S. serving a new market niche, the urban, car-less residents. • Based on a successful model launched in Europe and adopted to the local context. ELEVATOR PITCH (2)
What we do
•
•
•
•
•
•
•

Rent by the Hour
Widespread Network
Low Prices
Insurance /Maintenance/ Gas Included
User-friendly check-in and check-out
Possibility to reserve any vehicle in the network
Regular or ad hoc car reservation

ELEVATOR PITCH (3)
1

2

The user logs on to the website and reserves a specific car.

3

The server sends the reservation information to the desired car.

4

The user tries to open the car with his Zipcard; if his data match the reservation, the doors automatically unlock.

When finished driving, the user returns the car and is billed automatically for his time and miles driven.

ELEVATOR PITCH (4)
Who we serve
•
•
•
•
•

People living in big metropolitan areas
Not owning a car
College-educated
Environmentally conscious
Early adopter of new products and services

The opportunity:
Market hole in short-term, on-demand, private car access.

ELEVATOR PITCH (5)
Who we are:

Robin Chase

Antje Danielson

CEO and cofounder

VP of environmental affairs and strategy and cofounder

• MBA at MIT and substantial business experience
• House-mother

• Ph.D. geochemist who supervised undergraduate energ y policy research at Harvard
• House-mother

Our mission:
Our goal is to provide reliable and convenient access to on-demand transportation, complementary to other means of transport.

ELEVATOR PITCH (6)
Financial plan:
EBIT for Boston

$1,053,68

Pay Back