Zorba Greek Dine In Restaurant

Zorba’s restaurant and its franchises need a lot of changes in order to be a more transparent brand. The key thing is that, there needs to be a unique standard across all franchises. We also need to produce strong and favorable associations from what we offer. We need to move away from letting all stores be on their own and change into a single identity that understands, our positioning, customer needs, consistency and formulating a new Franchise.
Our positioning needs to stay true to our identity. We are a fast paced dine in restaurant, we should create an atmosphere that customers can feel some type of Greek atmosphere. Spending additional money on all franchises will only help reinforce their brand identity. If we are a Greek dine in, then