A lot of economic thinking developed in the 1800’s and 1900’s has been based on the ideas of Homo economicus or the Economic Man, whose economic preferences are rational and can be found numerically through the use of a utility function. Keynesian ideas, however, were based more off of the ideas that decisions were compelled by “animal spirits” rather than a careful, rational decision making process. Friedman argued instead that people should be thought of as rational decision makers who make plans about lifetime spending, and theories should be judges by their predictive power rather than their realism.
In 1958, the economist A. W. Phillips made prevalent the idea that there is heavy correlation between inflation and unemployment. Economists began to widely accept the concept that high inflation is correlated with low unemployment and low inflation is correlated with high unemployment, until Friedman pointed out that high inflation is only a temporary remedy to high unemployment; the employment rate may decrease for a while, but in the long run, it will rise and inflation will also remain high. This theory was developed through the application of the rational decision making of the Economic Man and was tested and proven true by the period of high inflation in the 1970’s