PHOTO: The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac).
1954
• Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino, California.
1955
• Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), and the McDonald's Corporation was created.
1957
• Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the company motto.
1959
• The 100th McDonald's opened in Chicago.
PHOTO: The McDonald brothers (Dick right and Mac center) discussing plans with an executive.
1961
• Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million.
• Hamburger University opened in Elk Grove, near Chicago.
1963
• One billion hamburgers sold.
• The 500th restaurant opened.
• The 500th student graduates from Hamburger University.
• Ronald McDonald made his debut.
• McDonald's net income exceeded $1 million.
1964
• Filet-o-Fish sandwich introduced.
1965
• McDonald's Corporation went public. Per earning ratio varies from 10 to 22 during year; stock price range, 15 - 33.5.
1966
• McDonald's listed on the New York stock exchange on the 7th May.
1967
• The first restaurants outside of the USA opened in Canada and Puerto Rico.
1968
• The Big Mac was introduced.
• The 1,000th restaurant opened in Des Plaines, Illinois.
1970
• McDonald's restaurant in every US state.
• Ray Cesca (Director of Global Purchasing of the McDonald's Corporation) has admitted that when McDonald's opened stores in Costa Rica in 1970, they were using beef from cattle raised on ex-rainforest land, deforested in the 1950's and 1960's.
• New countries - Virgin Islands, Costa Rica.
PHOTO: The first Japanese McDonald's in Tokyo.
1971
• The Egg McMuffin sandwich was test marketed in the US as McDonald's first breakfast menu item.
• McDonald's Japanese President, Den Fujita, stated "the reason Japanese people are so short and