Mission
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Colourful studying expreience Pretty and lovely stationeries and accessories A fair return on finance Fashion atmosphere
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Objectives
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Recover the cost and gain 30% profits in total Premier source of fashion office supplies and accessories around the university
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完成情况 in a lower price Offer the pretty and lovely products
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Take fresh and interesting to student learning life through our fabulous stationeries
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Guide student doing things for Children Charity
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单击此处编辑母版标题样式 The Product and Service
• 单击此处编辑母版文本样式
– 第二级
• 第三级
– 第四级 » 第五级 Offices supplies: -Pens and pencils -Notebooks -Erasers -Pencil Bags and cases - Post notes Accessories: - Digital USB Memeroy Key - Key chains - Little Pendants - Cards - Phone cases
13/06/2013
单击此处编辑母版标题样式 Process
• 单击此处编辑母版文本样式
– • Our product-office 第二级
• 第三级
China supplies&accessories from • Do financial plan in advance – 第四级 • Advertising activities one week before the selling day » 第五级 (3 poster&300 leaflets)
Ø one poster in Dehavilland Campus Ø one poster in College Lane Ø the last one will be shown on selling day Ø 300 leaflets delivered one week before the selling day 13/06/2013
单击此处编辑母版标题样式 Process
• 单击此处编辑母版文本样式
– 第二级 • Promotion
• Selling in Dehaviland Campus
• plan small games to attract people Ø 第三级
– 第四级 Ø some discount
Ø final » 第五级 sale
• Summarize the sales result that night
13/06/2013
Marketing
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Marketing overview Marketing outline Promotion details
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Market Overview
The target market is the De Havilland Campus of the University of Hertfordshire, according to statistics, UH students are more than 23,000, respectively from 85 different countries. The range of age is 17 to 30.
未来展望
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Marketing Outline
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Our products are high-quality accessories. The price is 20% lower than other sellers’ in the UK. Our promotions include