A Case Study of Akron Children’s Hospital
Akron Children’s Hospital
Anthony D. Davis, Sr. Keiser University MBA 542 Dr. Lan Yuo November 19, 2010
When companies are faced with a particular dilemma, they seek the use of business research to identify and find a solution that will resolve the dilemma. The dilemma may be one that is easily recognized or it may be one where a specific hypothesis cannot be easily identified and therefore a process called observation is necessary to drill down and determine exactly where research efforts should be placed (Cooper & Schindler, 2008, online case). In the case of Akron Children 's Hospital, located in a highly competitive area of Northeast Ohio, the hospital was seeking to differentiate its medical facility from two others in the area. The other two nationally recognized hospitals were a rainbow babies and Children 's Hospital and the Cleveland clinic. Both of these facilities had earned reputations which found them listed in US News and World Report and Child magazine respectively (Cooper & Schindler, 2008, online case). It was the desire of Akron children 's hospital to separate and distinguish itself and allows its reputation to be known in that same area and as such it sought out using business research utilizing communication partner Marcus Thomas LLC to complete this task (Cooper & Schindler, 2008, online case). The initial question that needed to be addressed was how we gain an understanding of how and why
Anthony D. Davis, Sr. Keiser University MBA 542 Dr. Lan Yuo November 19, 2010
When companies are faced with a particular dilemma, they seek the use of business research to identify and find a solution that will resolve the dilemma. The dilemma may be one that is easily recognized or it may be one where a specific hypothesis cannot be easily identified and therefore a process called observation is necessary to drill down and determine exactly where research efforts should be placed (Cooper & Schindler, 2008, online case). In the case of Akron Children 's Hospital, located in a highly competitive area of Northeast Ohio, the hospital was seeking to differentiate its medical facility from two others in the area. The other two nationally recognized hospitals were a rainbow babies and Children 's Hospital and the Cleveland clinic. Both of these facilities had earned reputations which found them listed in US News and World Report and Child magazine respectively (Cooper & Schindler, 2008, online case). It was the desire of Akron children 's hospital to separate and distinguish itself and allows its reputation to be known in that same area and as such it sought out using business research utilizing communication partner Marcus Thomas LLC to complete this task (Cooper & Schindler, 2008, online case). The initial question that needed to be addressed was how we gain an understanding of how and why