CASE STUDY: “South Star Drug”
South Star Drug is a chain of drugstores in the Philippines. It was established in 1937 as a small business venture engaged in the retail of Chinese herbal medicines, located in Naga City, Philippines.
Today, South Star Drug, otherwise known as SSD, belongs to the top 1,000 corporations of the Philippines. It has spread out its outlets with 143 branches in all found in various parts of Central Luzon, Southern Tagalog, Metro Manila and the Bicol Region. South Star Drug has partnered with various supermarkets in Metro Manila as well as in Bicol to widen its market reach. Currently, South Star Drug has built partnership with SM, Robinsons, Cherry Foodarama, Waltermart, LCC, Puregold, and South Supermarket.
South Star Drug has expanded its business by putting up stores in Southern Luzon, Northern Luzon and the islands of Mindoro, Masbate and Virac. South Star sells fresh medicines and goods in remote communities.
South Star Drug has as its motto, "Mapagkakatiwalaang Tunay": “Mapagkakatiwalaang Tunay” is our commitment to you. This is the purpose of our existence. At South Star Drug, we do more than just sell products and services. We are dedicated to inspire, create value and support good health. We serve and touch lives today with the hope of making a difference in your tomorrow. To be the drugstore of choice in service, trust, accessibility and responsibility.
South Star Drug and more than 500 partners work as one system to make healthcare products accessible, with 2,400+ employees serving your healthcare needs.230 stores in Central Luzon, Metro Manila, Southern Tagalong, Ilocos Region, Eastern Visayas and the Bicol region rendering service for 75 years.
South Star Drug is Bicol region’s largest store chain. They are also one of Metro Manila’s most preferred drugs stores, offering over thousand brands from food and pharmaceuticals to personal care products.
South Star Drug was first