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A Case Study Of The Acquisition Of The Jaguar And Land Rover By Tata Motors

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A Case Study Of The Acquisition Of The Jaguar And Land Rover By Tata Motors
A case study of the acquisition of the Jaguar and Land Rover by Tata Motors

Abstract
Purpose – This research explores the key factors in the success of the integration and implementation process for creation of value through realization of synergy from the merger of firms. It also intends to study the managerial complexities associated with these key factors.
Method – A case study method approach has been adopted in this research from Tata Motors acquisition of Jaguar and Land Rover a British Automotive brand in mid of 2008. In-depth semi-structured interviews, with managers and executives, having experience on change management & integration of the firms, constitute as empirical source.
Findings & Discussion - The findings support that the internal factors involved in the integration and implementation phase are key to achieving success with the acquisition. Successful value creation activity can be undertaken by overcoming the challenges through an effective management of these key elements.
Research Limitations – Potentially one sided view of the managers during the integration process as the response could be partially motivated in favour of the management, neglecting the sensitive issues of human factor and limitations concerning generalization from a single case study approach.
Practical implications – Management of post-acquisition phase poses unique challenges and issues. So, this research would facilitate in developing an enhanced understanding of the key factors essential for creating value during the integration process. Further, given the growth in the Indian economy, this research would facilitate in highlighting the managerial complexities associated with the cross border M & A.
Key words – Merger & Acquisitions, Integration & Implementation, Change Management, Communication, Culture
Paper type – Case study

Chapter One – Introduction
Researchers have been studying the Mergers and Acquisitions (M & A) activity since early 1900 (Gaughan, 2002).



References: Business standard, 2007. ‘M&A Creating more value with less proportion of over payments’. Cited on 21/11/2009 http://www.business-standard.com/india/news/%5Cma-creating-more-valueless-proportionover-payments%5C/271372/ Birmingham Post, 2010. Cited on 11-08-2010 http://www.birminghampost.net/birmingham-business/birmingham-business-news/automotive-business/2010/08/11/jaguar-land-rover-announce-record-breaking-profits-65233-27039225/ Research and Markets, 2009. Mergers and Acquisitions Report: India 2008. Cited on 24/11/2009 http://www.researchandmarkets.com/reportinfo.asp?report_id=683285 The Times, 2008. Cited on 11-08-2010. http://business.timesonline.co.uk/tol/business/industry_sectors/transport/article4819974.ece The Sun, 2009. Cited on 12-08-2010 http://www.thesun.co.uk/sol/homepage/news/2653837/Jaguar-Land-Rover-announce-plans-to-shut-Midlands-factory.html

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