Preview

A Case Study of Toyota Motor Thailand Company Limited

Powerful Essays
Open Document
Open Document
3916 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A Case Study of Toyota Motor Thailand Company Limited
An Analysis of Strategic Management of Thai Automotive Industry: a case study of Toyota Motor Thailand Company Limited

Executive Summary

The intent of this report is to analyse the strategic management of Thai automotive industry, focus on a case study of Toyota Motor Thailand Company Limited. The relevant data and information are selected, evaluated and analysed. The results clearly suggest that this industry is very attractive to investors. The firm should compete with offensive strategies. With strong strategic capabilities and opportunities in the industry, the firm has ability to compete in exist markets and also can expand to the new markets in the near future. The firm is now the leader among other principle players, such as Isuzu, Honda, and Nissan. Therefore, it can be said that Toyota Motor Thailand will be the winner in Thai automotive industry in the future. Furthermore, its dominance is likely sustainable, because it has ability to manipulate the industry the way it want, such as the environmentally friendly and fuel-efficient vehicles. However, if see in the 3 scenarios it can be concluded that Optimistic scenario, supports from government and other environmental factors may lead to the higher growth rate in the future. Because the firm has higher strategic capabilities, it will still be the winner in the future. Likely scenario, the market growth is unpredictable because the environmental factors are uncertain. The market growth may steady at the same level. All principle players will maintain their status, so, the firm will still play as the leader. Pessimistic scenario, there will be a very high competitive industry. Principle players could improve their strategic capabilities to compete in the market. The firm may lose the leader position in the future.

Table of Contents

Executive Summary 2
Table of Contents 3
1. Introduction 4
2. Strategic groups 4
3. Market segments and strategic customers 5
4.


References: 1. AUTOMOTIVE INDUSTRY IN THAILAND. 2002 [cited 2011 18/05]; Available from: http://www.thaiauto.or.th/research/document/Reportauto_mar2002.pdf. 2. Toyota Motor Thailand. Sustainability Report 2010. 2010 [cited 2011 30/04]; Available from: http://www.toyota-global.com/sustainability/sustainability_report/pdf_file_download/10/pdf/sustainability_report10.pdf. 3. Toyota. Products and Services. 2010 [cited 2011 20/05]; Available from: http://www.toyota.co.th/th/product_index.htm. 4. ISUZU. IsuzuClub. 2010 [cited 2011 20/05]; Available from: www.isuzuclub.com. 5. Ford. Price. 2010 [cited 2011 20/05]; Available from: http://www.ford.co.th/servlet/Satellite?c=DFYPage&cid=1178852223955&pagename=wrapper&site=FTH&view=detail. 6. Mazda. Model. 2010 [cited 2011 20/05]; Available from: http://www.mazda.co.th/models_bt-50_price.php. 7. Mitsubishi. Model Lineup. 2010 [cited 2011 20/05]; Available from: http://www.mitsubishi-motors.co.th/en/model-lineup/triton/index.php. 8. Nissan. All Vehicles. 2010 [cited 2011 20/05]; Available from: http://www2.nissan.co.th/local/sale.php. 9. Ernst&Young. Automotive Market in Thailand: Industry Overview. 2009 [cited 2011 18/05]; Available from: http://www.ey.com/Publication/vwLUAssets/Automotive_Market_in_Thailand/$FILE/Industry_Automotive_market_in_Thailand.pdf. 10. The Thailand Automotive Institute. statistic report records. 2010 [cited 2011 18/05]; Available from: http://www.thaiauto.or.th/Records/eng/records_menu_eng.asp. 11. TOYOTA MOTOR CORPORATION. TOYOTA IN THE WORLD 2010. 2010 [cited 2011 30/04]; Available from: http://www.toyota-global.com/company/profile/overview/in_the_world/pdf/databook_en_2010.pdf. 12. Runckel, C.W. Thailand’s Automotive Industry to See Growth Accelerate. 2010 [cited 2011 19/05]; Available from: http://www.business-in-asia.com/automotive/thailand_automotive.html. 13. Runckel, C.W. Thailand Automotive Industry Update: 2005. 2005 [cited 2011 19/05]; Available from: http://www.business-in-asia.com/auto_article2.html. 14. Kukarja, A. The Engineering Institute of Thailand. 2005 [cited 2011 17/05]; Available from: http://www.business-in-asia.com/automotive/interview_engineer.htm. 15. Reese, T. Industrial Estate Drive Thai Production and Exports Manufacturing platforms and services help companies compete. 2005 [cited 2011 18/05]; Available from: http://www.business-in-asia.com/automotive/industrial_estate.htm. 16. TOYOTA MOTOR CORPORATION. Annual Report 2010. 2010 [cited 2011 30/04]; Available from: http://www.toyota-global.com/investors/ir_library/annual/pdf/2010/pdf/ar10_e.pdf.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Mngt2001 Final Essay - Toyota Business Strategy
    • 1977 Words
    • 8 Pages

    Mngt2001 Final Essay - Toyota Business Strategy

    This report contains a strategic profile of Toyota, containing a strategic analysis of the company.…

    • 1977 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    Establish and Adjust the Marketing Mix
    • 2311 Words
    • 10 Pages

    Establish and Adjust the Marketing Mix

    Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and developing products. The company has 12 percent of the global market share. We can see and buy products everywhere.…

    • 2311 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Case Study of TOYOTA MOTOR CORPORATION
    • 548 Words
    • 2 Pages

    Case Study of TOYOTA MOTOR CORPORATION

    The automobile industry employs their class of value and standard automotive frameworks. In conditions of the capacities of their trendiest, Taiichi Ono, TPS was produced so as to get up in opposition to the preset mass making agreement of Western car assemblers and architects, whilst gratifying the local require outline necessitating an developed small-lot formation. The group began work on this structure just about and had commonly ended it by the…

    • 548 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Strategy Analysis of Toyota
    • 3673 Words
    • 15 Pages

    Strategy Analysis of Toyota

    As the biggest automobile company in the world, Toyota went through this recent year with an unbelievable roughly circumstance. Suffering the global financial crisis, massive vehicle recall etc, all of these events pushed the Akio Toyoda who is the Toyota president and CEO making a statement “I’m deeply sorry.” to the world again and again. This report will evaluate a noticeable strategy change that Toyota shifts it products structure from petrol vehicle to hybrid vehicle gradually. Moreover, how does strategy changing helping it to work out the…

    • 3673 Words
    • 15 Pages
    Best Essays
    Read More
  • Powerful Essays

    Strategy Memo for Toyota Prius
    • 4559 Words
    • 19 Pages

    Strategy Memo for Toyota Prius

    The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota.…

    • 4559 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    GM financial analysis
    • 5450 Words
    • 22 Pages

    GM financial analysis

    Toyota Motor Company. (2013). Financial Statements. Retrieved April 10, 2013, from Toyota Motor Corporation Global Website: http://www.toyota-global.com/investors/financial_data/…

    • 5450 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Toyota Case Study
    • 1834 Words
    • 8 Pages

    Toyota Case Study

    Toyota Motor Corporation is a famous global automaker headquartered in Japan, which commonly known as Toyota (Liker, 2004). As a leader in the global car market, Toyota Motor is famous of manufacturing quality cars with low price. Toyota’s world-leading quality and the management system are remarkable. In 2003, the annual profit of Toyota was larger than the combined earnings of GM, Chrysler, and Ford. Also, Toyota’s market share increased 24% over 2002, so a number of analysts estimated that Toyota’s market share would pass GM in few years and become the largest automaker in the world (Liker, 2004).…

    • 1834 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Thailand’s Competitive Advantage
    • 17588 Words
    • 71 Pages

    Thailand’s Competitive Advantage

    Introduction…………………………………………………………………………………………………............1 Aim of the study……………………………………………………………………………………………………….5 II. Previous studies………………………………………………………………………………………………………5 A. Thailand’s competitive advantage in the eyes of others……………………………………….5 B. Competitive advantage…………………………………………………………………………………………8 C. Porter’s Diamond Model of Competitive Advantage…………………………………………….8 1. Firm strategy, structure, and rivalry………………………………………………………….8 2. Demand conditions……………………………………………………………………………………9…

    • 17588 Words
    • 71 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Assignment Case Study Honda
    • 1212 Words
    • 5 Pages

    Assignment Case Study Honda

    This individual assignment will be assessed by means of a 3,500 ± 10% word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the Global Automobile Industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:…

    • 1212 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Toyota Strategy Analysis
    • 3676 Words
    • 15 Pages

    Toyota Strategy Analysis

    In this assignment group will be discussing about the strategy of Toyota. Toyota strategy is `Lean production system’ and `Just in time’ production system. Although nowadays it is been adopted by many other companies but still there is uniqueness in Toyota’s strategy. Nowadays Toyota has started working on Solar power systems as to produce electricity and save the natural resources and other it is working on to develop low clear emissions carburettors so as to be eco-friendly. Their strategy is to work in groups of different cultures efficiently and it sets the benchmark in it. Further the company is analysed internally and externally to understand more about its strategy in deep.…

    • 3676 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Strategic Recommendation for Toyota
    • 320 Words
    • 2 Pages

    Strategic Recommendation for Toyota

    Concerning the analysis of a company 's strategy , this will discuss about the strategy of Toyota in dealing with the fierce competition in automotive industry in the world . The discussion includes the company 's strategic planning vision , mission , and environmental analysis like PESTEL , Porter 's Five Forces analysis , Value Chain ,…

    • 320 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Oracle E-business Suite and Oracle Consulting
    • 1453 Words
    • 6 Pages

    Oracle E-business Suite and Oracle Consulting

    “I would particularly like to mention the professionalism and thoroughness of the Oracle Consulting team during the project. The experience with Oracle has been very encouraging and fulfilling. The complex project was completed on time and within budget.” – Kazuhiro Shibutani, Vice President, Information Systems, Toyota Motor Asia-Pacific Japanese automotive giant Toyota Motor Corporation chose Thailand as the location of its first overseas operation, establishing an import business in the country in 1956. Toyota Motor Thailand is now one of the leading automobile manufacturers in Thailand, with a registered capital of THB7.5 billion (US$2.3 billion), more than 5,000 staff, 88 dealerships, and 238 showrooms nationwide. It produces up to 240,000 vehicles a year. In April 2007, Toyota established a new division called Toyota Motor Asia Pacific Engineering and Manufacturing (TMAP-EM). The division is responsible for supporting procurement for all of Toyota’s manufacturing plants across the Asia-Pacific, with the aim of lowering operating costs. One way to achieve this objective was to standardize on a single business model. As a first step, this would involve replacing the disparate financial systems used by different manufacturing facilities with a centralized solution. Toyota selected Oracle Financials as the foundation of its new system and engaged Oracle Consulting to deploy the solution in Thailand. Using Oracle experts enabled Toyota to implement the system within mandated deadlines and ensure there were no problems after it went live. The company will use the same deployment team and methodologies to roll out the system to other Toyota operations in the Asia-Pacific. “This was a major project for Toyota in this region,…

    • 1453 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    The Global Automobile Industry
    • 1058 Words
    • 5 Pages

    The Global Automobile Industry

    1To have a thriving and growing economy you have to have a strong manufacturing base that is outputting quality goods in large quantities. In the case of the United States much of the economy in the past has been built on housing sales and the automotive industry. America 's modern automotive industry is being hurt by two things: Unionized labor and cheaper imports from Asia. Why build cars in North America where unionized automotive wages are $20+/hour when you can build them in Asia for less than $4/hour and still get the same quality? And in some cases more quality, if you want to consider the amazing durability and reliability of cars and trucks built by Toyota and Honda. There is another factor too: Changing market interests. For years now Americans have been obsessed with buying SUVs and suddenly their interests have changed. They 're now buying small, more affordable cars with good gas mileages, mostly built in Asia. Ford, GMC and other North American manufacturers are posting huge losses because they built all these SUVs that they can 't sell unless they give out huge discounts.…

    • 1058 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    startegic plan presentation
    • 631 Words
    • 3 Pages

    startegic plan presentation

    Organizations use strategic management to maintain a competitor edge within the industry by consistently analyzing and revising the industry and company as a whole. Strategic management looks at its competitors and threats by using the S.W.O.T analyzes in order to create this plan. Strategic management includes “environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation, and evaluation and control”(Wheelen & Hunger, 2010). Companies utilize strategic management to help them determine what is needed and implement the plan in order to stay competitive. As the economy changes and maintaining a competitive edge become more difficult companies use strategic plans are crucial to the organizations success. Companies are seeing increase in costly mistakes that arise from not implementing the strategic plan precisely. “As managers attempt to better deal with their changing world, a firm generally evolves through the following four phases of strategic management; basic financial planning, forecast-based planning, externally oriented (strategic) planning, strategic management” (Wheelen & Hunger, 2010). In basic planning…

    • 631 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Shrm
    • 3652 Words
    • 15 Pages

    Shrm

    This report analyses human resources issues and strategic plans regarding the relationship between Reboult, a fictitious French company, and Nissan, a Japanese company. Additionally, Reboult’s planned target market is Thailand. The report highlights the background of Reboult and challenges which they encounter in the automotive industry. Furthermore, it elaborates on the expanding strategic plans of the company to overcome these challenges. The plans include a merger strategy with Nissan and another strategy to enter Thailand’s market. A merger strategy with Nissan, especially in the technology sector, has some human resource issues, which need to be resolved, as well as some strategic planning issues. In order to enter Thailand’s market, Reboult needs to focus on company structure in the destination market and systems, in order to achieve a sustainable position in the target market. The report concludes that the operation with Nissan has advantages in the technology sector, can minimize cost and enhance the performance in the car industry. In addition, affiliation in Thailand depends on the company strategy to create the company structure, and completes systems to improve the performance.…

    • 3652 Words
    • 15 Pages
    Powerful Essays
    Read More

Related Topics