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A Case Study on Impact of Bird Flu on the Sales of Helvetia Fast Food Shop

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A Case Study on Impact of Bird Flu on the Sales of Helvetia Fast Food Shop
Analysis of
Strategic Decision on Business Crisis

A Case Study on Impact of Bird flu on the Sales of

Helvetia Fast Food Shop

Sales in the city's fast food shops have marked a sharp fall as customers continued to ignore chicken items out of bird flu fear, hitting hard the booming fast-food business. - reports UNB, Financial Express.

Ground of the Crisis

In order to solve the unemployment problem poultry business is always prioritized, result of which is there are more than 100,000 small poultry farms in Bangladesh, producing $400 million worth of chickens and $300 million worth of eggs every year. Bangladesh has about 220 million chickens and 37 million ducks. Five million people are directly employed by the poultry industry.

The disease Bird flu is basically caused by avian influenza viruses, which occur naturally among birds. Pandemic flu is flu that causes a global outbreak, or pandemic, of serious illness that spreads easily from person to person. The first officially announced bird flu outbreak in Bangladesh occurred in February 2007. Bird flu has been confirmed in at least 45 of Bangladesh's 64 districts and to check the spread of the virus, the Bangladesh government has raised compensation for poultry farmers to encourage them to report and kill sick birds as part of efforts to stamp out the outbreak. Nearly 600,000 birds have been culled across the country against the virus since March 2007, but it continues to spread and now covers nearly two-thirds of the country. No cases of human infection have been reported. Bangladesh recently tightened controls along its porous border with India, with authorities ordering officials to block all imports of poultry and eggs from that country. Bangladeshi government also has decided to ban import of chicks from four European countries — Turkey, Greece, Romania and Russia — where bird flu has broken out

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