A Cause and Effect Essay
Leo Zaldivar
Professor Farve
English 68
20 October 2009
Cause/Effect Essay
Propaganda Techniques in Commercials
Thesis: Michael Jordan’s “Let Your Game Speak” Nike commercial uses three different propaganda techniques to promote a pair of Jordan’s shoes.
Topic Sentence: The Nike commercial uses the testimonial technique.
Topic Sentence: In addition, the commercial also uses the plain folk technique.
Topic Sentence: The band wagon technique is implied as well.
Conclusion: In conclusion, these three propaganda techniques are used in this commercial to persuade viewers to buy the pair of shoes.
Zaldivar 2
Propaganda Techniques in Commercials
Propaganda techniques are used to either get a point across or send a message. Nowadays, propaganda techniques are used in commercials. When these techniques are applied in commercials, many different aspects of the commercial are revealed. For example, a beer commercial can be promoted further by simply adding celebrity to support the brand, thus increasing the beers popularity. Michael Jordan’s “Let Your Game Speak” Nike commercial uses three propaganda techniques to promote a pair of Jordan’s shoes.
The Nike commercial uses the testimonial technique. The testimonial technique involves using a celebrity or a famous person of some importance to promote a product or item. The commercial uses basketball legend and icon Michael Jordan. Michael has had his own shoe name brand for awhile now, and is sponsored by Nike. Michael Jordan’s testimonial is him saying “Let Your Game Speak,” meaning to have your basketball skills represent yourself.
In addition, the commercial also uses the plain folk technique. The plain folk technique is defined as using ordinary, everyday people in commercials to show that those people have used or support what is being promoted. This Nike commercial uses young children and teenagers to represent Jordan’s shoes. The children and teenagers are playing basketball and running up and down
Professor Farve
English 68
20 October 2009
Cause/Effect Essay
Propaganda Techniques in Commercials
Thesis: Michael Jordan’s “Let Your Game Speak” Nike commercial uses three different propaganda techniques to promote a pair of Jordan’s shoes.
Topic Sentence: The Nike commercial uses the testimonial technique.
Topic Sentence: In addition, the commercial also uses the plain folk technique.
Topic Sentence: The band wagon technique is implied as well.
Conclusion: In conclusion, these three propaganda techniques are used in this commercial to persuade viewers to buy the pair of shoes.
Zaldivar 2
Propaganda Techniques in Commercials
Propaganda techniques are used to either get a point across or send a message. Nowadays, propaganda techniques are used in commercials. When these techniques are applied in commercials, many different aspects of the commercial are revealed. For example, a beer commercial can be promoted further by simply adding celebrity to support the brand, thus increasing the beers popularity. Michael Jordan’s “Let Your Game Speak” Nike commercial uses three propaganda techniques to promote a pair of Jordan’s shoes.
The Nike commercial uses the testimonial technique. The testimonial technique involves using a celebrity or a famous person of some importance to promote a product or item. The commercial uses basketball legend and icon Michael Jordan. Michael has had his own shoe name brand for awhile now, and is sponsored by Nike. Michael Jordan’s testimonial is him saying “Let Your Game Speak,” meaning to have your basketball skills represent yourself.
In addition, the commercial also uses the plain folk technique. The plain folk technique is defined as using ordinary, everyday people in commercials to show that those people have used or support what is being promoted. This Nike commercial uses young children and teenagers to represent Jordan’s shoes. The children and teenagers are playing basketball and running up and down