I.The ends and means of each character builds bridges into the central character, Danny Archer, as he is enveloped in the illegal conflict diamonds that are brought into Europe through smuggling as a result of the Sierra Leone civil war. The means of Archer’s greed his one unethical standard that drives him toward making profits off the horror and destruction of whole communities in Africa during internal military conflict. He is willing to go to any means to rationalize his involvement with RUF, as he is directly linked to Europeans that are creating civil wars in Africa to exploit Africans and their natural resources. When Danny talks about his immoral perspective on the world with Maddy Bowen, an American journalist writing a story about the war, his means to an end as a businessman is made clear:
Maddy Bowen: The world is falling apart and all we hear about is blowjob-gate.
Danny Archer: When was the last time the world wasn't falling apart, huh?
Maddy Bowen: Uh, a
Cited: Blood Diamond. Dir. Edward Zwick. Perfs. Jennifer Connelly, Djimon Hounsou, Leonardo DiCaprio. USA: Warner, 2007.