A Comparison of the Operations Management of Two Companies: Dell (Mpo) & Tesco (Cpo & Ipo)

MANM098 OPERATIONS MANAGEMENT | Operations Management Assignment | A group report assessing the Operational Strategies of Dell and Tesco | GROUP 9:Miss Sirada Udomsak (6225345)Mr Farhan Khan (6243110)Mr Mohamad Basil Abutaha (6067107)Mr Francesco Tenero (6241237)Mr Zohair Ashfaq (6238307)Mr Iker Santos (6238488)Mr Matthias Gerz (6199999)Mr Zach Willis (6080774) | 12/17/2012 |

Table of Contents INTRODUCTION 2 COMPANY PROFILES 2 2.1 Dell 2 2.2 Tesco 2 COMPETITIVE ADVANTAGE ANALYSIS 3 3.1 Definition 3 3.2 Dell 3 3.3 Tesco 6 ORDER WINNERS ACHIEVEMENT 8 4.1 Cost 8 4.1.1 Dell 8 4.1.2 Tesco 10 4.2 Flexibility 12 4.2.1 Dell 12 4.2.2 Tesco 13 ORDER QUALIFIERS ACHIEVEMENT 15 5.0.1 Definitions 15 5.1 Dell 15 5.2 Tesco 17 COMPARISON 18 CONCLUSION 19 APPENDICES 20 REFERENCES 24

INTRODUCTION
The aim of this assignment is to compare and contrast the competitive advantages between a material processing operation and a customer processing operation, namely Dell and Tesco through the Neely criteria (2008). Both of these companies use a mix of customer (CPO), materials (MPO) and information (IPO) processing. The transformation of all of these resources is considered, usually with one holding quintessential importance in the entire operations (Slack et al., 2010).
COMPANY PROFILES
2.1 Dell
Dell currently is the fourth largest PC vendor in the world by market shares (see Appendix A) and is mainly a material processing operation (MPO). It primarily sells computers through its online store, however recently they have moved to retail selling (Hachman, 2006) this contrasts with their biggest competitors such as HP who have a big retail presence.
2.2 Tesco
Tesco is currently the third largest supermarket retailer in the world (National Retail Federation Store, 2011) and first in the UK (see Appendix B) which focuses on customer processing operations (CPO).

COMPETITIVE ADVANTAGE ANALYSIS
3.1 Definition
Competitive

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