Preview

A Day in the Life of Alex Sander

Better Essays
Open Document
Open Document
1017 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A Day in the Life of Alex Sander
CASE ANALYSIS
A day in the life of Alex Sanders: Driving in the fast lane at Landon Care Products

By
Anshul Gupta
Sayan Ghosh
Neha Shourie
Neha Saraogi

Case Study: A Day in the Life of Alex Sander:
Driving in the Fast Lane of Landon Care Products.

Executive Summary * Alex Sander was the newest and youngest product manager in the toiletries division of Landon care products headquartered in Connecticut. Recently Landon had been acquired by a European based beauty company, Avant-Garde which was planning to take hold of market share in the United States.

* While in Landon care products Alex had successfully rebranded two national skin care products and now Alex’s focus is on new Nourish product launch, the most challenging marketing assignment of his career ever.

* Alex in his early career worked as an account executive in an Ad agency while he was more interested in taking charge of his own creation.

* On one hand Alex was goal oriented, multitasking, efficient, highly focussed and dedicated towards professional commitments, on the other hand Alex was over commanding, impatient and aggressive and an arrogant person who could not explain something more than a couple of times and believed in using temper as an effective management tool.

* A 360o performance review is being conducted at Landon Care Products for the very first time which takes into account feedback from upward, downward hierarchy, colleague and also the customers of an employee in an organisation.

* Alex is doubtful about how the feedback will be used - is it for personal development or performance appraisal?

Issues

* Alex being authoritative, Alex assigned a daunting list of action items to every team member of the product Nourish during the team meeting and also sternly addresses Hansen Leong, Alex’s Assistant for not
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Paul Mitchell Essay
    • 767 Words
    • 4 Pages

    Paul Mitchell Essay

    In the business world, "I have retailed other product lines in the 15 years in the beauty industry, and no product sells like Paul Mitchell. The price for a professional product line is unbeatable and familiar product. It also offers continuous promotions which benefit the customers and my business" (2…

    • 767 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Mgmt 1001 Week 2: Assignment
    • 1312 Words
    • 6 Pages

    Mgmt 1001 Week 2: Assignment

    results as well as it helps him to improve his work the next time. But the feedback…

    • 1312 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    1.1 Explain the Functions of Assessment in Learning and Development
    • 1047 Words
    • 5 Pages

    1.1 Explain the Functions of Assessment in Learning and Development

    The assessor then needs to provide the learner with feedback on how they have done. It is important for the assessor to be encouraging and give constructive feedback.…

    • 1047 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    The Benefits of Giving and Receiving Feedback for Personal Development
    • 377 Words
    • 2 Pages

    The Benefits of Giving and Receiving Feedback for Personal Development

    Sometimes we are not aware of our own attributes and weaknesses, so by collecting feedback from a number of people we can built a picture of our self and how people view us.…

    • 377 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Media Plan
    • 2227 Words
    • 9 Pages

    Media Plan

    • Becoming well known for premium quality skincare and continuous researching and developing non chemical product with innovative. We aim to provide Australian consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.…

    • 2227 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Case Study: Weekly Video Analysis
    • 798 Words
    • 4 Pages

    Case Study: Weekly Video Analysis

    6. Issue: Conservative on the expected improvement numbers; process flow chart nowhere near being done, the “buck” was being passed as to who had the flow chart; peer Pressure used by VALS2tm to sell more product; current campaign seem to work with a market in a different…

    • 798 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Alex Fuentes: A Short Story
    • 721 Words
    • 3 Pages

    Alex Fuentes: A Short Story

    “This connection we have isn’t going away, it’s only getting stronger. Because the more I spend time with her, the closer I want to be” (Elkeles 133). Alex Fuentes, the “Latino Blood” gang member who everyone in the school is afraid of. Brittany Ellis, the head cheerleader with the perfect relationship and the perfect life. When Brittany and Alex get paired up in chemistry class, their connection becomes close. Brittany realizes that Alex’s identity isn’t really what everyone says. Will love make Brittany and Alex’s reputation collapse?…

    • 721 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Qcf 304
    • 742 Words
    • 3 Pages

    Qcf 304

    2.3 Give examples of how you have used feedback to evaluate your performance and how this has formed and shaped your development. Explain why it has been important to actively use this feedback.…

    • 742 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Case Study
    • 1446 Words
    • 6 Pages

    Case Study

    lane at Landon Care Products. Harvard Business Publishing. Retrieved October 1, 2008, from Harvard Business Publishing database (2177).…

    • 1446 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Alex Sander Essay
    • 789 Words
    • 4 Pages

    Alex Sander Essay

    Alex’s performance evaluation details his behaviors that have negative, positive, and sometimes both of these effects on his co-workers. One of the most notable qualities that Alex exudes is that of confidence. He is not afraid to tackle any task and will always push for answers that he feels must be known. This confidence however can often rub off on people the wrong way, evoking a sense of arrogance and lack of consideration for other’s ideas and opinions. Although disputed by some reviews, he is noted to be stingy when it comes to…

    • 789 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Alex Sanders Hbr Case
    • 318 Words
    • 2 Pages

    Alex Sanders Hbr Case

    Your perception of Alex as a go-getter is absolutely accurate; he has the intellect, drive, and ambition to accomplish goals with great success. In fact, much of the group’s success is correlated with Alex’s involvement. We realize that his personal motivators are compensation, mastery of new tasks, and being spotlighted for his successes. In contrast, your firm is hoping to extract value through increased teamwork, mentorship, and facilitating a more comfortable workplace. Through this juxtaposition, we believe that Landon Care Products should tie a portion of Alex’s compensation and future project designations to his ability to improve in the following metrics: overall team incorporation on projects and formal mentoring process to direct reports. This alteration will incentivize Alex to delegate work effectively and trust his team members, while ensuring that they are continuously coached and can extract value from his expertise. We realize that Alex may not be entirely welcoming of this change initially, but if you raise his achievable compensation level and designate a future promotion – both of which are contingent upon his improvement – Alex will create positive new habits.…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Actionable Feedback: Unlocking the Power of Learning and Performance Improvement
    • 9962 Words
    • 40 Pages

    Actionable Feedback: Unlocking the Power of Learning and Performance Improvement

    Critical Feedback It’s no secret that most people dislike giving critical feedback.1 To compound the problem, delivery of critical feedback frequently fails to lead to a desirable change in the recipient’s behavior.2 In addition, recipients of critical feedback sometimes retain hostile feelings towards the givers for years after the fact and may even lash out at them.3 Nonetheless, because assimilation of accurate feedback is crucial to employee learning and development,4 managers are charged with the responsibility of providing it. In an effort to assist managers with this challenging task, we will explore what makes feedback-giving so difficult and what can be done to make it less painful and more useful. More specifically, we will describe the cognitive and emotional dynamics— how we think and feel—that interfere with the quality of feedback giving and receiving. We will also explore how understanding these dynamics can help managers produce more actionable feedback. By “actionable feedback” we mean feedback that produces both…

    • 9962 Words
    • 40 Pages
    Powerful Essays
    Read More
  • Good Essays

    Introduction Of A Famous Person: Cate Blanchett
    • 740 Words
    • 3 Pages

    Introduction Of A Famous Person: Cate Blanchett

    ***Launched skincare line September 2004 in Melbourne Australia –SK-II as of 2011 she is still featured in full-page print ads for this cosmetic…

    • 740 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Aveno Marketing Strategy
    • 810 Words
    • 4 Pages

    Aveno Marketing Strategy

    Back when the company began in 1945 they introduced the Soothing Bath Treatment. This natural bath additive contained 100% colloidal oatmeal, known for its ability to hold in moisture and relieve dry, irritated skin developed by the Musher Brothers with the Mayo Clinic, which later became the brands first customer of the bath additive. This began the introduction of the AVEENO brand into the consumer market. Besides the oatmeal bath additive AVEENO began to introduce other products to their consumers such as daily lotion, skin conditioners, makeup, and even into products for men. Because of the AVEENO brand's unique use of natural ingredients, therapeutic heritage and long-standing relationship with the professional community, Johnson & Johnson acquired the brand in 1999. In 2002 AVEENO launched a line of baby products to help gently cleanse, moisturize and protect a baby's skin. This was the first of many extensions for the brand. In 2002 AVEENO used the naturally active benefits of soy into a new line of facial care products becoming the first soy-based line available to the mass public to help even skin tone and bring out the skins natural radiance. Samples within magazines help to lure in potential customers, as well as sponsoring the 2004 Winterfest. The company also hired 3-D artist Julian Beever to create a three dimensional pavement painting as part of the skincare brand's support for the social marketing campaign - Keep America Beautiful. The underlying selling point that is and always has been AVEENO is the use of natural ingredients that are clinically proven and dermatologist recommended to deliver real skin care benefits leaving you with beautiful, healthier looking…

    • 810 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Case Study
    • 485 Words
    • 2 Pages

    Case Study

    “As an account executive, I never felt I was developing a finished product.” “But you’re never in charge of your own creation. That’s the main reason I accepted a job at Landon.” Being a big fish in a small pond, limelight, visibility and attention are further motivators for Alex as clearly seen from the point above. Clearly being a main part of the bigger picture is what Alex looks for and the re-launch of nourish into a global market is one of the most challenging assignments given to anyone in the firm which Alex is thriving on.…

    • 485 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics