A Detailed Critical Analysis Comparing Two Cultures

TABLE OF CONTENTS PAGE NO
Table of Contents 1
Proposed Topic of Assignment 2
Outline of Report/Assignment 3
Introduction to cross cultural issues 4
Introduction to Unilever 5
Unilever Business Strategy 5
Mission/Vision 6
Management style 7
(Comparison/Problems & recommendations)
Management structure; 7 – 10
(Comparison /Problems & Recommends)
Cultural Differences; 10 - 12
(Comparison/ problems & Recommendations)
Interacting Spheres of Culture; 13 - 18
Language
Professional cultural issues /recommendations
Functional cultural issues/recommendations
Corporate Cultural influences
Conflict resolution settings
Conclusion 19
Bibliography 20 - 22 Appendix A 23 - 27 Appendix B 28

Proposed topic of the assignment
You are a group of advisers to: 1. A USA or England based organization that has purchased a European

Bibliography: Barsoux J. L. & Lawrence P. (1990) Management in France, Cassell Education; London Hampden-Turner, C Hofstede, G. (1997) Culture and Organization: Software of the Mind, McGraw-Hill Hofstede, G Holden, N. (2002) Cross-Cultural Management, a Knowledge Management Perspective Laurie J Laurent, A (1983) ‘The cultural diversity of western conceptions of management’, International Studies of Management and Organization, 13(1-2), pp.75-96. Marx, E. (1999) Breaking Through Culture Shock, Nicholas Brierley Samovar, L Schneider, S. and Barsoux, J-L. (2003) Managing across Cultures, Prentice Hall. London Tayeb, M Trompenaars, C. & Hampden –Turner, F. (1997) Riding the Waves of Culture; London; Nicholas Brealey; London JOURNALS Lewin K. Llippit R and White R.K (1939) Patterns of aggressive behavior in experimental created social climates. Journal of social Psychology, 10, 271-301. Website: www.google.com/journals