Master of International Business
Course: Global Business Operations
Course Code: INTBUS 721
Lecturer: Zaidah Mustaffa
Submitted by: Jiaqi Li (Chris)
Content
1. Executive Summary………………………………………………………………………………………………............1
2. Introduction…………………………………………………………………………………………………………………1
3. Company Analysis…………………………………………………………………………………………………………3 3.1 Introduction of China Mobile…………………………………………………………………………………………….3 3.2 Rural-led Strategy and Outcome……………………………………………………………………………………….3 3.3 Overseas Expansion in Pakistan……………………………………………………………………………………….3
4. Country Analysis……………………………………………………………………………………………………….4 4.1 Country Brief………………….…………………………………………………………………………………...4 4.2 Myanmarese telecom industry overview……………………………………………………………………………4 4.3 PEST Analysis…………………………………………………………………………………………………..……...5
5. Entry Mode Analysis………………………………………………………………………………………………………7 5.1 Theoretical Exploration of Motives……………………………………………………………………………………..7 5.2 Entry Mode---Joint Venture (JV)………………………………………………………………………………………..8 5.3 Opportunities and Risks for China Mobile……………………………………………………………………………..8
6. Recommended Management and Operational Practices…………………………………………………………..9 6.1 MNCs-host Government Relationship Analysis………………………………………………………………………9 6.2 Recommendations…………………………………………………………………………………………………......10
7. Conclusion………………………………………………………………………………………………………………..11
8. Appendices……………………………………………………………………………………………………………….12
9. References………………………………………………………………………………………………………………..15
1. Executive Summary This article studies the feasibility of China Mobile entering into Mymarese telecoms industry. Building on several theories and frameworks, this analysis focuses on the possibilities of expansion into Mymarese market (including country analysis), dynamics of China Mobile’s overseas
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