A Formal Report About the Marketing Activities at Tesco:
A formal report about the marketing activities at Tesco:
Introduction:
Tesco was founded in 1919 and launched its first store in Edgware, London, UK in 1929, however, over the decades it has evolved to become the market leader within the UK food retail segment.
Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2010 and employing over 470,000 people . They operate approximately 4,331 stores in 14 countries around the world. The company operates primarily in the USA, Europe and Asia and their Head Office is based in Hertfordshire, UK. The commercial network portfolio of Tesco comprises : over 960 Express stores which sell approximately 7,000 products including fresh foods at suitable localities ; 170 Metro stores which sell a variety of food products in town and city centres; and 450 superstores which sell both food and non-food items including books and DVDs. Tesco also provides online retailing services through their website Tesco.com and Tesco Direct .
Procedure:
The information in this report have been gathered from official websites on the internet, Tesco official website, yahoo and the internal Tesco business directory.
The Findings:
INDUSTRY ANALYSIS (PESTEL FRAMEWORK)
1.Political Factors;
Operating in a globalised environment with stores around the globe (Tesco now operates in six countries in Europe in addition to the UK and the Republic of Ireland, Tesco 's performance is highly influenced by the political and legislative conditions of these countries, including the European Union (EU), which can in some occasions influence strategic decisions that Tesco make.
2. Economical Factors:
Economic factors are of concern to Tesco, because they are likely to influence demand, costs, prices and profits. One of the most influential factors on the economy is high unemployment levels, which decreases the effective demand for many goods, adversely affecting the demand required to produce such goods.
Introduction:
Tesco was founded in 1919 and launched its first store in Edgware, London, UK in 1929, however, over the decades it has evolved to become the market leader within the UK food retail segment.
Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2010 and employing over 470,000 people . They operate approximately 4,331 stores in 14 countries around the world. The company operates primarily in the USA, Europe and Asia and their Head Office is based in Hertfordshire, UK. The commercial network portfolio of Tesco comprises : over 960 Express stores which sell approximately 7,000 products including fresh foods at suitable localities ; 170 Metro stores which sell a variety of food products in town and city centres; and 450 superstores which sell both food and non-food items including books and DVDs. Tesco also provides online retailing services through their website Tesco.com and Tesco Direct .
Procedure:
The information in this report have been gathered from official websites on the internet, Tesco official website, yahoo and the internal Tesco business directory.
The Findings:
INDUSTRY ANALYSIS (PESTEL FRAMEWORK)
1.Political Factors;
Operating in a globalised environment with stores around the globe (Tesco now operates in six countries in Europe in addition to the UK and the Republic of Ireland, Tesco 's performance is highly influenced by the political and legislative conditions of these countries, including the European Union (EU), which can in some occasions influence strategic decisions that Tesco make.
2. Economical Factors:
Economic factors are of concern to Tesco, because they are likely to influence demand, costs, prices and profits. One of the most influential factors on the economy is high unemployment levels, which decreases the effective demand for many goods, adversely affecting the demand required to produce such goods.