A Great Day With Kellogg
English 50 – 4:15 PM
21 November 2013
A Great Day with Kellogg The Corn Flakes legacy began accidently. A group of Seventh-day Adventists, in the early 19th century wanted to develop new foods that would adhere to the church’s recommended diet. They experimented with different grains, including wheat, rice, barley oats, and corn to develop different recipes using these grains; they also found that these various food items would adhere to the church’s vegetarian diet. In the mid 1900’s, Dr. John Harvey Kellogg also an Adventist, along with his brother Will Keith (W. K) Kellogg, invented Kellogg Cereal. The Kellogg brothers soon became cereal giants and have changed the eating habit of individuals all over America from eating heavy, fat-laden breakfast foods, to lighter grain base meals. With this in mind, Kellogg cereal commercials wants to convey that in order for individuals to have a “Great Day, a day that is positive, happy and filled with energy, start the day with one of Kellogg’s nutritious cereals. Early in the commercial a song plays in the background. The words to the song state, “When the sun comes out, lift up your head and shout! IT’S GOING TO BE A GREAT DAY. Kellogg waits for you and the spirit comes shining through; promising you a great day. How could you think of starting this bright new morning without you, K E double L, always double good, with Kellogg you’ll have a “Great Day.” Next on the screen there is a woman standing in front to her window stretching, smiling and pulling back the curtains overlooking the city at the beginning of the day. A breakfast table appears on the screen and then the camera zooms in on a very large box of Kellogg’s Corn Flakes. The camera highlights the label showing the eight essential vitamins and iron. The Corn Flakes are surrounded by fresh fruit, juice, coffee and toast. Throughout the commercial, people of various ages and ethnicities are shown positively and happily doing various activities after
21 November 2013
A Great Day with Kellogg The Corn Flakes legacy began accidently. A group of Seventh-day Adventists, in the early 19th century wanted to develop new foods that would adhere to the church’s recommended diet. They experimented with different grains, including wheat, rice, barley oats, and corn to develop different recipes using these grains; they also found that these various food items would adhere to the church’s vegetarian diet. In the mid 1900’s, Dr. John Harvey Kellogg also an Adventist, along with his brother Will Keith (W. K) Kellogg, invented Kellogg Cereal. The Kellogg brothers soon became cereal giants and have changed the eating habit of individuals all over America from eating heavy, fat-laden breakfast foods, to lighter grain base meals. With this in mind, Kellogg cereal commercials wants to convey that in order for individuals to have a “Great Day, a day that is positive, happy and filled with energy, start the day with one of Kellogg’s nutritious cereals. Early in the commercial a song plays in the background. The words to the song state, “When the sun comes out, lift up your head and shout! IT’S GOING TO BE A GREAT DAY. Kellogg waits for you and the spirit comes shining through; promising you a great day. How could you think of starting this bright new morning without you, K E double L, always double good, with Kellogg you’ll have a “Great Day.” Next on the screen there is a woman standing in front to her window stretching, smiling and pulling back the curtains overlooking the city at the beginning of the day. A breakfast table appears on the screen and then the camera zooms in on a very large box of Kellogg’s Corn Flakes. The camera highlights the label showing the eight essential vitamins and iron. The Corn Flakes are surrounded by fresh fruit, juice, coffee and toast. Throughout the commercial, people of various ages and ethnicities are shown positively and happily doing various activities after
Cited: "Vintage Television Commercials - 1980s - Part 1." YouTube. YouTube, 09 July 2011. Web. 20 Nov. 2013.