A History of the World in 6 Glasses- Creation, Expansion, and Interaction of Economic Systems
In the book A History of the World in 6 Glasses by Tom Standage, various drinks are related to different time periods. Coca-Cola, a drink mentioned in the book, was related to a later time period during the 1800s around the time of the Civil War. The Civil War was a significant event as it led to a free economy in the United States as well as the development of a single market. The establishment of a single market and furthering of a free market economy in the United States allowed for the growth and success of the Coca-Cola Company.
In 1767, Joseph Priestly produced artificially carbonated drinks. About a hundred years later John Pemberton was experimenting with carbonated water adding flavor to it, thus creating what we now call Coca-Cola. This invention would not have gone much further if it were not for some significant developments in the Unites States and around the globe. In 1865, the Civil War ended leading to the creation of one of the largest market economies in the world. This benefitted entrepreneurs and business owners as there was a huge market which would help their businesses succeed. Additionally, the United States was set-up as a free-market economy which furthered innovation and the pursuit of profitability and success. The first development led to the creation of an economic system while the latter led to the expansion of the economic system.
The Coca-Cola Company took full advantage of the above developments and became an iconic brand recognized around the world. Coca-Cola was aided by the rise of industrialization in the production of its products. They also created a unique and distinctive shape for the bottle in 1916 to create a desire for the product and better marketability. The company started using Santa Claus in their advertisement for similar reasons. While the product was marketed to adults initially, the company started selling to children in 1986. All of these activities were geared towards taking advantage of the market
In 1767, Joseph Priestly produced artificially carbonated drinks. About a hundred years later John Pemberton was experimenting with carbonated water adding flavor to it, thus creating what we now call Coca-Cola. This invention would not have gone much further if it were not for some significant developments in the Unites States and around the globe. In 1865, the Civil War ended leading to the creation of one of the largest market economies in the world. This benefitted entrepreneurs and business owners as there was a huge market which would help their businesses succeed. Additionally, the United States was set-up as a free-market economy which furthered innovation and the pursuit of profitability and success. The first development led to the creation of an economic system while the latter led to the expansion of the economic system.
The Coca-Cola Company took full advantage of the above developments and became an iconic brand recognized around the world. Coca-Cola was aided by the rise of industrialization in the production of its products. They also created a unique and distinctive shape for the bottle in 1916 to create a desire for the product and better marketability. The company started using Santa Claus in their advertisement for similar reasons. While the product was marketed to adults initially, the company started selling to children in 1986. All of these activities were geared towards taking advantage of the market