A Letter on How to Improve Marriott Hotels in the UAE
You are one of the board committee members of Marriott hotels in the UAE. The hotel chief manager asked the members to write him a letter about how to improve Marriott hotels in the UAE. Give at least two opinions/reasons.
Dear Mr. Black,
Our hotels in the UAE are among the best in terms of service and recreation. However, our prices are rated among the 10 highest in the Gulf region last year. Therefore, the number of our guests have declined. I have studied our price list, and found that we can do two things to make our prices more convenient for our guests. I think the number of gusts would increase again within six months if we do the following.
Firstly, in the long run, the prices of vegetarian dishes is much higher than in other hotels. This is because we our vegetable and fruit supplier rates are 20% higher than average. Therefore, I suggest that we change the supplier. We can begin with this next year since our contact with the supplier is due was recently renewed. The supplier of Hilton hotels, King Vegetable Co., is among the best in terms of quality and prices. We can start negotiations with King Vegetable Co. in order to prepare the amended price list. This would assist us to better analyze and assess the expected benefits.
Secondly, in the short run, and in order to attract new guests, we need to make some discounts. Since our guests are usually couples, I suggest we make discounts on double-bed rooms. In addition, we may offer free breakfast and dinner as well. This would encourage couples seeking weekend holidays to opt for our hotels.
In sum, I believe that the core of our problem lies in the price list. We need to make a relatively cheaper price list in order to be able to compete in the market. I strongly believe that the two points I raised above, would definitely assist in this regard.
Yours sincerely,
Mariam
Dear Mr. Black,
Our hotels in the UAE are among the best in terms of service and recreation. However, our prices are rated among the 10 highest in the Gulf region last year. Therefore, the number of our guests have declined. I have studied our price list, and found that we can do two things to make our prices more convenient for our guests. I think the number of gusts would increase again within six months if we do the following.
Firstly, in the long run, the prices of vegetarian dishes is much higher than in other hotels. This is because we our vegetable and fruit supplier rates are 20% higher than average. Therefore, I suggest that we change the supplier. We can begin with this next year since our contact with the supplier is due was recently renewed. The supplier of Hilton hotels, King Vegetable Co., is among the best in terms of quality and prices. We can start negotiations with King Vegetable Co. in order to prepare the amended price list. This would assist us to better analyze and assess the expected benefits.
Secondly, in the short run, and in order to attract new guests, we need to make some discounts. Since our guests are usually couples, I suggest we make discounts on double-bed rooms. In addition, we may offer free breakfast and dinner as well. This would encourage couples seeking weekend holidays to opt for our hotels.
In sum, I believe that the core of our problem lies in the price list. We need to make a relatively cheaper price list in order to be able to compete in the market. I strongly believe that the two points I raised above, would definitely assist in this regard.
Yours sincerely,
Mariam